Director of Paid Digital Media

“MIKE’S GOT THIS!” – DM Injury Law is a premier personal injury law firm headquartered in the heart of Kansas City, Missouri. Founded in 2013 by Mike DiPasquale and Jason Moore, DM Law’s growth stems from the professional and compassionate legal representation provided after a traumatic and sometimes life-altering event of a personal injury.

Job Overview:

DM Injury Law is seeking a highly skilled Director of Paid Digital Media with deep expertise in data-driven campaign management, growth strategy, and P&L ownership. The ideal candidate will bring a strong analytical mindset, extensive hands-on campaign experience, and an ability to balance fast-paced execution with long-term scaling strategies.

This individual will manage large-scale digital budgets, lead creative testing initiatives, collaborate closely with cross-functional teams, and deliver measurable improvements in acquisition performance. To excel in this role, the candidate must be detail-oriented, proactive, and confident making data-informed decisions that drive meaningful business results.

Duties & Responsibilities:

· Manage, optimize, and scale digital performance marketing campaigns to achieve aggressive growth and profitability targets.

· Own campaign P&L, pacing, and performance reporting across all digital platforms and all markets.

· Conduct deep-dive analysis using BI tools (Domo, Google Analytics) and advanced Excel/Sheets to identify trends and actionable insights.

· Collaborate with Digital Agency on strategy, execution, analysis, monitoring, etc

· Test and optimize landing pages, creative variations, funnels, and targeting strategies to improve CTR, CVR, ROAS, and customer acquisition efficiency.

· Build and manage relationships with internal stakeholders and external partners to drive performance and uncover new growth opportunities.

· Prepare and present performance updates, insights, and recommendations to leadership.

· Support the development of a growing performance marketing team as investment increases.

Knowledge & Skills:

· Deep understanding of digital performance marketing platforms (Google, Meta, YouTube, TikTok, etc.).

· Strong analytical capabilities with the ability to translate complex data into clear, actionable strategies.

· Exceptional decision-making, prioritization, and problem-solving skills.

· Advanced proficiency with Excel/Google Sheets (pivots, VLOOKUP, etc)

· Experience testing various creative strategies and understanding performance-driven creative best practices.

· Ability to multitask and manage multiple campaigns and projects in a fast-paced environment.

· Excellent written and verbal communication skills; comfortable presenting data and insights to leadership.

· Highly organized with meticulous attention to detail.

· Familiarity with competitor analysis tools (SimilarWeb, AdBeat, SpyFu, Ahrefs) preferred.

· Experience with MMM, incrementality, or advanced measurement tools is a plus.

REQUIREMENTS: Minimum 6 years of digital performance marketing experience; Proven success managing budgets of $20M+/year; Bachelor’s Degree in Marketing, Business, Analytics, or related field preferred.

Employee Perks:

· Comprehensive benefits package – Health, Vision & Dental Insurance; 401(k) matching and more!

· 401(k) matching retirement plan – up to 4% match

· 3 weeks (120 hours) of PTO

· Paid holidays

· FREE on-site parking garage

· Stability – join a fast-growing, high-energy team with strong leadership and continued growth opportunities

· Work/Life balance – do the work you love, with collaborative people and no long or crazy hours!