Director of Paid Social Strategy - Professional Development Opportunities

Are you a visionary in the realm of social media, equipped with unparalleled expertise in paid strategies? Do you thrive in leading teams to harness the power of digital platforms for maximum impact? If so, we have an exciting opportunity for you! We're seeking a dynamic Director of Paid Social Strategy to join our media agency's innovative team for a two-month contract.

Role Overview:

As the Director of Paid Social Strategy, you will be at the forefront of their digital initiatives, spearheading the development and execution of cutting-edge paid social campaigns. Your strategic prowess will be instrumental in driving brand awareness, engagement, and conversion across various social media platforms. Leveraging your deep understanding of audience segmentation, targeting techniques, and ad optimization, you will craft compelling strategies that resonate with their target demographic. Additionally, your experience in media buying will be invaluable in ensuring optimal placement and budget allocation for our campaigns.

Key Responsibilities:

• Lead the planning, implementation, and optimization of paid social campaigns to achieve KPIs and objectives.
• Develop comprehensive social media strategies aligned with overarching marketing goals.
• Conduct in-depth audience analysis and segmentation to inform targeting strategies.
• Collaborate closely with creative teams to ensure ad creative is aligned with brand messaging and resonates with the target audience.
• Oversee media buying efforts, negotiating with platforms and optimizing budgets for maximum ROI.
• Monitor campaign performance, analyze data, and provide actionable insights to optimize performance and drive ROI.
• Stay abreast of industry trends, emerging technologies, and platform updates to inform strategy development.
• Provide leadership and mentorship to a team of social media specialists, fostering a culture of innovation and excellence.

• Bachelor's degree in Marketing, Communications, or related field.
• Minimum of 7 years of experience in paid social media strategy within a media agency or similar environment, with a strong emphasis on media buying.
• Proven track record of developing and executing successful paid social campaigns across various platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).
• Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
• Excellent communication and interpersonal skills, with the ability to effectively collaborate cross-functionally and lead a team.
• Proficiency in social media management and analytics tools (e.g., Sprout Social, Hootsuite, Google Analytics).
• Creative thinking and problem-solving abilities with a passion for staying ahead of industry trends.