Director of Product - Ads Performance

Roblox is seeking a visionary Director of Product Management for Ads Performance to lead the strategic development and execution of our advertising platform. This pivotal role involves building a cutting-edge performance based ad system to power advertising for developers and brands to connect with their audiences in innovative and impactful ways. Reporting directly to the VP Product - Ads and Commerce, you will be instrumental in crafting and driving a winning strategy for Roblox's advertising ambitions, significantly contributing to the company's growth and market leadership.

This role will be based at our headquarters in San Mateo, CA (hybrid with Tues-Thurs onsite).

In this role, you will need to :

• Define and Lead Strategy: Guide the overall product strategy and roadmap for Roblox’s performance based ad platform focusing on delivering to KPIs or game developers and brands.


• Creative Thinker: Spearhead the creation of new formats that are organic to the user experience on the Roblox platform but can also deliver value to the advertisers


• Be a Cross-Functional Leader: Collaborate extensively with engineering, DSA, and design teams to develop features that accelerate Roblox's growth, ensuring the highest standards of advertising quality and innovation


• Well Versed with Digital Marketing: Familiar with data-driven digital marketing strategies focused on performance metrics such as customer acquisition, retention and overall revenue growth.


• Extensive Industry Experience: Deep familiarity with performance based ad tech and a proven track record of working effectively with brands, agencies, and in other media companies.


• Advanced Measurement Knowledge: A profound understanding of how measurement methodologies in advertising work such attribution, incrementality and media mix modeling.

As a Director of Product Management, you are:

• A Seasoned Leader: Possessing 12+ years of progressive product management experience


• An End-to-End Owner: The ultimate owner of the product development life cycle, from initial conception and strategic planning through to successful launch and post-launch optimization.


• A Strategic Decision-Maker: Opinionated and decisive, comfortable making critical calls with limited information. You are adept at advocating for necessary resources and thrive in dynamic, fluid organizational environments.


• Technically Proficient: Highly technical, capable of delving into intricate product, platform, and implementation details. You engage deeply with engineering teams beyond just product and user experience needs, designing scalable and robust solutions.


• A Data-Driven Innovator: Skilled in analyzing and applying complex metrics to inform strategic decision-making, leveraging advanced A/B testing methodologies. You have a demonstrated ability to identify key performance indicators and collaborate effectively with engineering and analytics professionals to implement sophisticated monitoring solutions.


• A Collaborative Partner: A close and influential partner to engineering and design teams, proficient in building highly detailed technical specifications and strategic wireframes that drive product excellence.