Director of Product Creation

At Superfeet, we’re Designed for movement. Built to change lives. That’s not just our mission, it’s the energy we bring to everything we do.

The Director of Product Creation leads the team that turns big ideas into thoughtfully built Superfeet products designed to help people perform at their best. Leading Product Design, Product Development and Product Engineering, this role keeps the product creation engine moving and is a key partner in the broader Product Department. This leader helps improve how we work, reduce time-to-market and create products that help people move with greater performance, confidence and comfort.

• Build and lead a high-performing Product Creation team across Product Design, Product Development and Product Engineering that embodies Superfeet’s Performance Amplified culture and operates in alignment with the Superfeet Guiding Behaviors


• Proactively manage and organize the workflow for all members of the Product Creation team


• Lead continuous improvement initiatives that strengthen product quality, execution and speed-to-market to advance the function, value and profitability of our products


• Identify opportunities to improve processes, reduce time-to-market and advance the function, value and profitability of our products


• Contribute to the creation of the overall Product Department strategy and translate it into clear priorities, plans and actions for the Product Creation team


• Lead and manage the product creation process


• Oversee the timely creation, delivery, approval and maintenance of all technical product information (including BOM’s, Tech Packs, RSL and SOP documents) to ensure all products projects match the needs, cost targets and schedule goals


• Ensure effective Product Creation team communication with suppliers and vendor partners throughout the product creation process


• Ensure uniformity and consistency of brand standards across all product projects

Your Skills & Abilities:

• You are a strong people leader who can build trust, create clarity and keep a talented technical team moving in the same direction


• You know how to balance creativity with discipline, and you bring structure to complex product creation work without slowing down innovation


• You are highly organized, detail-oriented and comfortable managing multiple product timelines, priorities and cross-functional partners at once


• You are a strong communicator who can translate technical product information into clear actions, decisions and expectations for internal teams, suppliers and vendor partners


• You are curious, solutions-oriented and always looking for ways to improve processes, reduce complexity, increase speed and strengthen the function, value, quality and profitability of our products

Your Qualifications:

• People enjoy working with you


• You have 8+ years of progressive experience leading product creation, product development, technical development, or commercialization in a consumer products environment


• You have experience working with modern product creation environments and are familiar with tools and platforms commonly used across product design, development and engineering workflows, including PLM systems, CAD tools and Adobe Creative Suite applications


• Experience in footwear, insoles, orthotics, outdoor, performance, wellness or related product categories is strongly desired


• You have experience leading teams, managing complex product creation workflows and working closely with cross-functional partners, suppliers and vendors to bring products from concept through commercialization


• You bring a strong understanding of product timelines, cost targets, quality standards, brand standards and commercialization needs


• You have a track record of improving processes, strengthening team execution and delivering products that meet business goals, customer expectations and brand standards

Compensation: $135,000.00 - $150,000.00 per year paid bi-weekly + Company & SMART Bonus opportunities 

Location: Ferndale, WA 98248, WA (Open to hybrid with in-person time spent in Ferndale)

Why Join Superfeet Worldwide?

At Superfeet, we’re fueled by performance, innovation, and a mission to help athletes move better—from the ground up—ultimately making a positive impact in their lives. As a leader in the insole industry, we craft high-quality, performance-driven insoles that support movement at every level, from everyday activity to elite competitors.

We believe our employees are essential to that mission. We foster an inclusive, collaborative environment that encourages growth, sparks innovation, and challenges the status quo every step of the way.

We take care of our team with the same commitment we bring to every product we make: we go all in. That means 100% employer-paid medical, dental, vision, life insurance, and EAP premiums, so you can focus on what moves you. We build in time to recharge with paid holidays, vacation, sick leave and volunteer days to give back to your community. Looking ahead? We’ve got you covered with employer-matched 401(k) options (traditional or ROTH) and a $1,000 annual donation to the charity of your choice. And to keep you performing at your best—on and off the field—you and your family will receive free Superfeet insoles.

As part of our standard hiring process for new employees, employment with Superfeet will be contingent upon the successful completion of a drug screen and background check. Candidates must be 18 years or older to apply. 

All applicants and employees will enjoy equality of opportunity and fair treatment without regard to race, color, age, religion, pregnancy, sex, sexual orientation, disability, gender identity, gender expression, national origin, genetic information, veteran status, marital status, or prior protected activity.