Director of Product Marketing

Direct message the job poster from Camping World
Good Sam is looking for a Product Marketing Director to drive marketing initiatives and growth for our protection and emergency products. This is an exciting leadership role in a fast-growing environment, you will be an integral part of the Good Sam marketing team, developing product positioning, messaging, and go-to-market plans, bridging the gap between the product and the marketing teams. This position is located in our Chicago or Lincolnshire, IL office, 3 days onsite.
This position requires a keen understanding of consumer insights, new product innovation, brand positioning, and effective cross functional collaboration with product strategy and development, marketing communications and operations. Focus areas include product offer and promotion, positioning (including competitive analysis), customer segmentation, and new product go to market plans.
Key Responsibilities:
Develop and iterate upon a comprehensive marketing and growth strategy with detailed customer acquisition, retention, and go-to-market initiatives, and oversee the execution of that strategy to drive new and recurring revenue and overall growth
Support campaign creative development ensuring feature, benefit, and claims accuracy
Conduct evaluation and analysis of product revenue performance and marketing activities, recommending improvements and evolution of activities, identifying opportunities to drive incremental growth
Analyze market trends, customer behavior, and competitor activities to identify opportunities and optimize marketing strategies
Demonstrate thought leadership on emerging trends and consumer insights to identify and validate product position, messaging and strengthen communications
Lead consumer persona and segmentation development and targeting strategies
Be the product / category expert: understand price, offers, positioning, and competitive landscape
Monitor and analyze the effectiveness of the performance marketing campaigns and work with the performance marketing team to continuously iterate and implement strategies to reduce CAC, improve LTV and grow overall acquisition volume
Track and report on key performance indicators (KPIs) to measure the success and impact of marketing initiatives
Qualifications:
Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
8+ years of experience in product marketing, with responsibility for messaging, positioning, and communications strategy, within direct-to-consumer industry
3+ years of experience working on subscription product categories
Experience developing and executing a multi-channel go-to-market strategy.
Excellent leadership and communication skills, with the ability to collaborate effectively with cross-functional teams.
Analytical mindset with the ability to interpret data and make data-driven decisions.
Seniority level

Seniority level

Director
Employment type

Employment type

Full-time
Job function

Job function

Product Management and Marketing
Industries

Retail
Referrals increase your chances of interviewing at Camping World by 2x
Get notified about new

Director of Product Marketing

jobs in

Greater Chicago Area .
Global Director, Digital Marketing - Remote

Head of Global Brand & Marketing Communications

Chicago, IL

$200,000 - $200,000

1 week ago
Buffalo Grove, IL

$100,000 - $150,000

3 weeks ago
Chicago, IL

$86,000 - $198,000

1 month ago
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr