Director of Relationships

Position Summary

The Director of Sales leads EES Agency's corporate meetings sales strategy — driving new business, growing existing accounts, and building the pipeline discipline and reporting infrastructure that make growth predictable rather than accidental. This is a hands-on selling role paired with operational ownership: the Director builds and maintains the standard operating procedures (SOPs) that make prospecting, proposal development, and account management repeatable, and uses pipeline and funnel data — not instinct alone — to set goals, coach the team, and report results to leadership.

Roles & Responsibilities

Strategy & Pipeline Leadership

• Own  the corporate meetings sales pipeline: forecast accuracy, weighted pipeline value, and stage-to-stage conversion, reviewed on a defined weekly cadence.
• Build and maintain documented SOPs  for prospecting, proposal development, contracting, and account handoff so sales execution runs consistently regardless of who's carrying the deal.
• Set and track quarterly sales goals + Commission Structure  against data — not gut feel — and adjust the plan when the pipeline says otherwise.

Business Development

• Lead sales efforts  for corporate meetings clients — source, qualify, and close new clients. 
• Leverage AI- utilize and develop methods for AI to increase productivity and effectiveness within the department
• Conduct site inspections  and client events for solicitation purposes; represent EES at industry conferences and sourcing trips, and report the ROI on that investment — leads generated, pipeline sourced or influenced, and cost per opportunity.
• Develop tailored proposals  with the support of the creative team based on client needs, and oversee production of accurate, professional proposals with costing that matches product sold.

Team Leadership & Standards

• Coach and develop sales team members  on proactive pipeline visibility, early risk flags, and data-backed updates — as the team grows.
• Lead weekly sales meetings  with structured, data-driven review of pipeline health, funnel movement, and account status.
• Model EES leadership standards: lead with clarity, protect the culture, own the outcome, build the team, raise the bar.

Reporting & Analytics

• Own sales KPI reporting: pipeline coverage ratio, win rate, average deal size, sales cycle length, and conference ROI.
• Partner with leadership  on forecasting and resource planning using current pipeline data, providing clear, timely visibility rather than year-end surprises.

• 7+ years' experience  in a corporate meetings, hospitality, or event sales leadership role; CMP preferred.
• Demonstrated process-builder  — able to build or improve sales SOPs, not just execute within an existing one.
• Data-driven decision maker  — comfortable working from pipeline reports, conversion metrics, and ROI analysis to make decisions and coach a team.
• Experience integrating AI tools  into prospecting, proposal development, or reporting workflows strongly preferred.
• Strong negotiation, solicitation, and closing  abilities, with a track record of meeting or exceeding sales goals.
• Clear, structured written and verbal communicator  — able to present pipeline and ROI data clearly to leadership and clients alike.
• Strong working knowledge of CRM systems  and Microsoft Office (Word, Excel, PowerPoint, Outlook); Excel proficiency for pipeline and ROI analysis is essential.
• High level of organizational and multitasking skill  with ability to manage multiple programs, proposals, and contracts simultaneously.