Director of Retail Sales - Frozen Food

Open Executive Search&Selection is recruiting for a: Director of Sales / Retail Grocery USA Frozen Food

Location:

Hybrid plus travel

We are seeking a highly motivated and experienced Director of Sales to oversee our Client's retail grocery sales division, with a specific focus on frozen food business, both Brand and Private Label. This role requires exceptional leadership skills, a deep understanding of the retail grocery industry, and a proven track record in driving profitable sales growth. The successful candidate will play a crucial role in developing and implementing sales strategies, building strong customer relationships, and achieving revenue targets.

Successful candidates MUST HAVE a strong knowledge of the retail grocery industry and category management, including experience with key players, market trends, and industry dynamics.

Key Responsibilities and Goals:

Develop and execute a comprehensive sales strategy that aligns with the company's objectives, with a specific focus on the retail grocery industry, DSD merchandiser business, and bulk snack food/produce business.
Drive market penetration and growth by identifying new business opportunities and establishing sales objectives, targets, and KPIs.
Build and lead a high-performing sales team, responsible for delivering revenue targets and business objectives.
Identify and engage with key decision-makers in retail grocery chains and other relevant channels to create strategic partnerships and secure new business opportunities.
Oversee sales forecasting, budgeting, and resource allocation to ensure efficient and effective sales operations.

Competencies Needed for Success:

Bachelor's degree in business administration, marketing, or a relevant field preferred. A master’s degree is a plus.
Proven track record of success in sales leadership in the retail grocery industry, preferably with experience in frozen food operations and general retail sales.
Excellent leadership and managerial skills, with the ability to build and motivate high performing sales teams.
Demonstrated ability to develop and execute sales strategies that result in revenue growth and market expansion.
Proven experience in managing budgets, forecasts, and sales pipelines.
Strong proficiency in sales-related software applications and CRM systems.

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