Director of Sales

THE COMPANY

Cogir Senior Living, based in Scottsdale, Arizona, proudly oversees a network of senior living communities spanning 11 states nationwide. As a trusted leader in senior housing, we are dedicated to growth while maintaining our commitment to exceptional care for our residents and a supportive, growth-focused environment for our team members.

At Cogir, our culture is rooted in the core values of human focus, creativity, and excellence, which inspire us to continuously improve and achieve excellence in all we do. Join us in our mission to enrich the lives of our residents while building a meaningful and fulfilling career!

WHAT WE OFFER

• Health, Dental, Vision, and Life Insurance
• 401K with company match.
• Paid Vacation, Holidays, and Sick Leave.
• Employee Assistance Program,
• Generous Employee Referral Program and more.

Position Summary

The Director of Sales will lead and execute a high-performance sales strategy across a large and growing portfolio. This role is responsible for driving lead conversion, optimizing sales processes, and elevating overall sales performance through strong leadership, data-driven decision-making, and cross-functional collaboration.

This is a highly hands-on leadership role. The ideal candidate is a “roll up your sleeves” operator who can step into communities, conduct deep-dive diagnostics across all sales activities, identify gaps and opportunities, and implement actionable solutions to improve performance and results.

The Director of Sales will oversee the internal call center, sales training initiatives, competitive analysis, and a team of sales specialists, while developing and implementing strategic plans to increase occupancy and revenue.

Key Responsibilities

• Develop and execute comprehensive sales strategies to improve lead conversion and drive occupancy growth across the portfolio 
• Lead and manage the internal call center to ensure best-in-class response times, engagement, and tour setting performance 
• Oversee and enhance sales training programs, onboarding, and ongoing coaching to elevate team performance 
• Manage and mentor regional and/or specialized sales teams, fostering accountability and a high-performance culture 
• Conduct ongoing competitive analysis to inform pricing, positioning, and go-to-market strategies 
• Partner with marketing, operations, and executive leadership to align sales initiatives with broader business objectives 

Analyze CRM data and sales metrics to identify trends, optimize funnel performance, and drive continuous improvement 

• Implement and standardize sales processes, tools, and best practices across the organization 
• Travel to communities to assess sales performance, conduct detailed audits of lead management, follow-up, and conversion practices, and deliver clear, actionable plans to resolve issues and improve outcomes 
• Support new community openings, repositioning efforts, and portfolio-wide initiatives 

CANDIDATE QUALIFICATIONS

Education:

•   Bachelor’s degree in business, Marketing, or related field

Experience and Skills:

• Minimum of 8 years of progressive sales experience, with significant leadership responsibility 
• Experience in senior living, hospitality, or multi-family housing across a multi-site or large portfolio environment is a plus
• Proven track record of driving revenue growth and improving conversion rates 
• Experience managing inside sales teams or call centers 
• Deep understanding of CRM systems and data-driven sales strategies 
• Demonstrated success in training, coaching, and developing high-performing teams 
• Excellent communication, leadership, and organizational skills 

What We’re Looking For

• Strategic thinker with a hands-on, execution-focused leadership style 
• A problem-solver who thrives in the field and can quickly diagnose challenges and implement solutions 
• Results-driven with a strong sense of accountability and ownership 
• Ability to balance big-picture strategy with day-to-day execution 
• Passion for building teams, improving systems, and driving measurable outcomes  

Work Environment

This position is based in Scottsdale, AZ and requires an in-office presence five days per week when not traveling. Travel is expected approximately 2–3 times per month to support communities and portfolio initiatives.