Director of Sales

ABOUT THE COMPANY

      Established in Raleigh, NC in 1971, Piedmont Service Group (PSG), a Service Logic company is a privately 

held HVAC service company focused exclusively on helping commercial, industrial, institutional, and 

government organizations operate and maintain their buildings in a safe, healthy, and efficient manner.

      Our offices located across the Carolinas and Virginia allow us to serve our clients with a team of local 

accredited and licensed professionals. Piedmont is committed to building lasting relationships with the 

customers we serve and fully understanding our customers’ needs to provide the best solution for each client.

ROLE OVERVIEW

      The Director of Sales serves as the senior-most sales leadership executive at Piedmont Service Group and is 

a critical driver of the company's unified growth strategy. Seated at the corporate office and reporting to the 

President, this individual provides enterprise-level sales leadership across all PSG and CMS Controls 

branches and service lines including Maintenance, Project, Controls, Special Projects, Piping, and Chiller 

divisions.

      The Director of Sales is responsible for establishing and sustaining a single, consistent sales vision across 

the organization, partnering closely with Regional Sales Leaders (RSLs) through dotted-line accountability to 

ensure that vision is executed with excellence in every division. This role holds direct responsibility for PSG's 

Public Sector initiative, serves as the primary point of contact for all Service Logic Strategic Account 

opportunities, and works in close collaboration with the Vice Presidents (VPs) and Branch General Managers 

(GMs) to drive a culture of overperformance across all regions.

REPORTING STRUCTURE

      The Director of Sales reports to the President of Piedmont Service Group. This position holds direct 

supervisory responsibility for the Public Sector sales team and maintains dotted-line accountability for multiple 

RSLs. This individual works in close collaboration with the VPs/GMs across all PSG divisions and the CMS 

Controls organization to ensure consistent strategy, message alignment, and operational coordination.

PRIMARY DUTIES & RESPONSIBILITIES

1. Strategic Sales Leadership & Vision Alignment

• Develop, communicate, and execute a unified, company-wide sales strategy that aligns with PSG's 

revenue and EBITDA growth objectives set by Service Logic.

• Serve as the single voice of sales strategy across all divisions, ensuring consistent messaging and 

execution from the corporate office and throughout PSG’s territories. 

• Work closely with all VPs to maintain a consistent, trusted, and aligned sales process that is conveyed 

to all RSLs and Sales Representatives.

• Partner with RSLs through dotted-line accountability to mentor, coach, and guide them in leading their 

respective teams and territories.

• Drive a culture of overperformance, setting the expectation that meeting booking plan is the floor, not 

the ceiling.

2. Budget & Goal Attainment

• Ensure organizational and individual division budgets and sales goals are met and consistently 

exceeded across all regions and service lines.

• Drive branch maintenance base expansion and project backlog development to consistently exceed 

plan objectives.

• Develop and monitor booking plans and annual sales targets in partnership with the leadership team.

• Provide monthly reporting to the leadership team on sales performance, including bookings, market

trends, pipeline health, and key focus areas. 

3. Public Sector Leadership

• Directly manage and support PSG's existing Public Sector Business Development Representative, 

providing day-to-day leadership, coaching, and strategic direction to advance current pipeline and grow 

the public sector book of business.

• Leverage Omnia Partners / cooperative purchasing vehicles and other public sector channels to expand 

PSG's footprint in government, education, and institutional markets.

• Ensure full compliance with all public procurement requirements, RFP processes, and contract 

obligations for public sector opportunities.

4. Service Logic Strategic Account Management

• Serve as PSG's primary point of contact for all Service Logic Strategic Account opportunities. 

• Work collaboratively with RSLs to assess bandwidth and distribute strategic account opportunities to 

the appropriate regional teams, ensuring no opportunity is left unaddressed. This includes estimate and 

proposal generation responsibility (not just oversight). 

• Coordinate closely with SL Strategic Account stakeholders to maintain alignment on strategic account 

requirements, pricing, and performance expectations.

5. Multi-Line Sales Growth

• Champion the advancement of all PSG and CMS Controls service line sales efforts, including

Maintenance Sales, Project Sales, Controls, Special Projects, Piping, and Chiller services.

• Actively promote the use of PSG internal partners (CMS, Piping, Sheet Metal, etc.) at every possible 

opportunity to retain revenue within the organization, protect margin and to exploit competitive 

advantage.

• Identify cross-selling and upselling opportunities across service lines and coach RSLs and Maintenance 

and Project Sales Reps (MSRs/PSRs) to pursue them.

• The Director of Sales will be accountable for driving above plan performance within each division, with 

success measured at the division level rather than solely on overall organizational results.

6. Talent Acquisition, Onboarding & Performance Management

• Lead or actively participate in the recruiting, interviewing, and hiring process for MSRs, PSRs, and 

other sales support roles.

• Collaborate with RSLs and VPs to design and deliver structured onboarding programs that accelerate 

time to productivity for new sales hires.

• Partner with RSLs/VPs/GMs on ongoing performance and pipeline management, including coaching 

plans, performance improvement plans, and, when necessary, employee separations/terminations.

• Conduct or support annual performance reviews and contribute to retention strategy and 

RSL/MSR/PSR career development planning.

7. Sales Coaching, Strategy & Execution Support

• Provide RSLs and individual Sales Representatives with direct strategy and execution support on 

complex opportunities, large proposals, and strategic pursuits.

• Independent of region or proximity to corporate office, provide consistent RSL coverage, deliver

coaching, guidance, and deal support to ensure continuous leadership for the sales team. Participate in 

ride-alongs, first call meetings, proposal presentations, and strategy sessions as needed to support the 

team in closing significant opportunities.

• Foster a collaborative, high impact, and unified sales culture across all divisions breaking down silos, 

and encouraging cross regional knowledge sharing.

8. RFP Support, Compliance & Contract Review

• Provide senior level review and oversight on high value and complex RFP responses, ensuring 

compliance, accuracy, competitive positioning, and company risk mitigation.

• Coordinate with the executive leadership team on contract terms, scope, and compliance obligations for 

large or non-standard agreements. Including but not limited to facility agreements, combined ((multi-division) contracts, etc.)

• Maintain awareness of regulatory and procurement compliance requirements relevant to PSG's 

commercial and public sector customer base.

9. Sales Metrics Reporting & Analytics

• Own company wide sales metrics reporting, developing and maintaining dashboards and reports in 

Salesforce and Power BI that provide real time visibility into pipeline, bookings, conversions, and rep 

performance. This includes driving increased adoption of proper Salesforce (or SL supported CRM)

usage across the company. 

• Deliver monthly financial performance reports to the leadership team at each month end close with 

actionable analysis and strategic recommendations.

• Use data to identify underperformance trends, opportunities, and coaching priorities across all divisions 

and service lines.

10. Operational & Administrative Responsibilities

• Lead territory alignment and territory management reviews to ensure equitable and strategically sound 

assignments for all MSRs, PSRs, and RSLs.

• Manage and coordinate pricebook reviews and updates, including labor rates, burden rates, material 

pricing, and other service line specific price schedules.

• Administer Salesforce CRM, ZoomInfo, and Power BI Sales Metrics Dashboard ensuring data integrity, 

platform adoption, and proper utilization across the sales team.

• Plan, coordinate, and administer key sales events including Sales Meetings, Presidents Circle 

recognition, Sales Awards (Million Dollar Club, Green Jacket, etc.), and other recognition programs.

• Assist in the preparation and review of commission and annuity calculations to ensure accuracy, 

fairness, and timely delivery to the sales team.

• Partner with CFO to improve consistency across branches by strengthening billing practices, ensuring 

proper documentation, and reinforcing discipline around account holds and customer restrictions.

• Participate in territory collision discussions and push to resolution with other SL business units (with 

input from VP/Pres)

Required:

• 5+ years of proven sales experience in a service industry field, with at least 2-3 years in sales

leadership or management capacity overseeing a team or territory.

• Demonstrated track record of meeting or exceeding revenue and booking goals in a mechanical service

or related commercial environment.

• Experience leading, coaching, and developing a sales team, with the ability to drive results through 

others.

• Solid financial understanding and comfortable working with budget targets, booking plans, commission 

structures, and performance reporting.

• Strong verbal and written communication skills and a collaborative leadership style.

• Demonstrated confidence in the ability to lead people and motivate a selling team.

• Must be highly proficient with Microsoft Office and able to work within CRM and reporting platforms 

(Salesforce experience preferred).

• Willingness to travel throughout the PSG service territory. Position requires occasional overnight travel.

• Must have a valid driver's license and be able to pass a background and drug test.

• Bachelor’s degree preferred; equivalent experience will be given strong consideration.

Preferred:

• Experience selling mechanical service projects, mechanical construction projects and/or mechanical 

preventative maintenance agreements in the mechanical services or energy services industry (B2B);

candidates from adjacent industries with transferable skills are encouraged to apply.

• Familiarity with public sector or government sales, cooperative purchasing vehicles (e.g., Omnia 

Partners), or public procurement processes.

• Experience with CoPilot, Power BI, ZoomInfo, or similar AI, business intelligence, and prospecting 

platforms.

• Exposure or experience with a multi-location service organization structure. 

ADDITIONAL INFORMATION

• Must possess strong leadership competencies, interpersonal skills, and a willingness to collaborate and work cross-functionally to maximize business results and positive customer experiences.
• Must possess strong business acumen, including the ability to define and manage key performance indicators and develop pricing strategies and tactics.
• Must be a strong supporter and advocate of the Piedmont Service Group Vision, Values, and Work Philosophies and demonstrate this in daily actions and interactions.
• This position is based at the PSG Corporate Office in Raleigh, NC with regular travel expected to regional offices, customer sites, and divisional locations throughout the PSG service territory. (*This is not a remote position while not traveling.)
• Estimated travel: 25–40%.

**Piedmont Service Group is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration 

for employment without regard to race, color, religion, gender identity, sexual orientation, national origin, disability, or 

status as a protected veteran**

For confidential consideration, please forward your resume to: [email protected]

Please visit our website at: www.piedmontservicegroup.com