Director of Sales

Job Title: Director of Sales



Compensation & Benefits

• Flexible Salary


• Bonus Opportunity: Up to 20% based on KPI achievement


• Company-paid health, dental, and vision insurance (100% employee premium coverage)


• 401(k) with 4% employer match


• 15 days of PTO


• 6 paid holidays


• Hybrid schedule: 1-2 days per week in the office when not traveling


• Approximately 50-60% travel

• 3 direct reports


• 10 indirect reports


• Oversight of 5 resort properties

Flexible Salary

Job Overview

Our client, a luxury resort group, is seeking a Director of Sales based in the Forida, USA. This senior leadership role oversees all sales activities across multiple resort properties, focusing on leisure, wholesale, corporate, and group segments. The Director of Sales is responsible for driving revenue, building and maintaining trade relationships, and working closely with internal teams to ensure alignment across commercial, marketing, and operational objectives.

Key Responsibilities

• Develop and implement sales strategies to achieve revenue and commercial objectives


• Manage relationships with key travel trade partners, advisors, tour operators, and corporate accounts


• Lead sales initiatives across leisure, corporate, group, and agency channels


• Identify priority source markets and create plans to grow demand and market share


• Collaborate with internal teams to optimize pricing, contracting, and distribution strategies


• Support the development of offers, packages, and promotional activities to drive occupancy and revenue


• Represent the organization at industry events, trade shows, and client meetings


• Lead, mentor, and develop the sales team across multiple properties or markets


• Provide market intelligence and competitive insights to inform commercial decisions


• Monitor sales performance, forecasts, and budgets and report updates to senior leadership

Qualifications and Requirements

• 7+ years of progressive sales leadership experience within hotel or resort environments


• Experience managing sales across multiple properties or complex portfolios


• Background in luxury or leisure-focused hospitality


• Proven track record in driving revenue and managing high-value accounts


• Established relationships within key source markets


• Strong negotiation, presentation, and relationship-building skills


• Highly organized with strong follow-through and leadership abilities


• Ability to travel as required to support portfolio and market development