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Director of Sales and Marketing

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Job Description - Director of Sales and Marketing



A Senior Assisted Living Community in Oakland County is looking for a Full-Time Director of Sales and Marketing.  If you have previous sales and marketing experience working within a senior living facility, this could be the job for you!


Responsibilities include but not limited to: 



  • Develop comprehensive marketing and sales strategies aligned with the overall business objectives.  

  • Create and communicate sales goals and ensure executives are informed on the progress of those goals.

  • Develop and execute marketing campaigns, branding initiatives, advertising efforts, and public relations activities.  

  • Conduct market research to understand customer needs and assess market opportunities. 

  • Analyze marketing and sales metrics, key performance indicators and other data to measure the effectiveness of strategies and campaigns.  

  • Set sales targets, establish sales processes, and implement strategies to drive sales growth. 

  • Monitor sales performance, analyze sales data and identify areas of improvement.


Requirements: 



  • Bachelor's degree in marketing, business administration, or a related field. 

  • Experience in leadership or management positions, preferably in marketing or sales.

  • Strategic thinking and planning skills to develop effective marketing and sales strategies that align with the organization's goals.

  • Excellent communication skills, both written and verbal, to effectively convey marketing messages.  

  • Project management skills to coordinate and execute marketing campaigns and sales initiatives. 

  • Experience in senior living communities preferred.


Full-Time Benefits: 



  • Medical Insurance 

  • Dental Insurance

  • Vision Insurance

  • AFLAC

  • Paid Time Off

  • Census Growth Commission


 


 


 




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