Director of Sales & Marketing

Community Sales Director 

Position Description: We are seeking excellent staff who are passionate about caring for our  elders with dignity and integrity! Our culture is supportive, challenging, passionate and  committed and we believe that diversity makes us stronger. We are looking for unique  individuals who exemplify these qualities and care about each other, our mission, our  environment, residents, and our communities. We are always looking for top talent to join our  Sales Team. If you are a kind, compassionate, proven sales professional with a passion for  enriching the lives of Associates and Residents, this is the perfect role for you! 

Duties and Responsibilities: 

• Maintains and /or improves the occupancy level of the communities assigned in  accordance with the marketing and business plans. Utilizes established sales processes,  systems, and forms for sales to perform job duties, tracks information, compiles data  and reports, and achieves desired community occupancy goals. 

• Manages the sales/admission process by assisting prospective residents, their family  members, referral sources and /or advisers in the decision-making process by  understanding their needs and educating them about how the community services and  programs can meet their needs. Responds promptly to every telephone call, internet or  in-person inquiry from all referral sources, prospective residents, and families.  Completes the weekly follow-up calls, letters, and tours as defined by the community  marketing and business development plan. 

• Coordinates and completes all activities needed for an admission by visiting the  prospects home, health care providers, or other location to conduct initial assessments  or sales presentations and ensuring that the required forms are completed prior to the  move in. 

• Keeps management and other key associates abreast of the status of all prospective  move ins. Tracks and records pre-residency steps to facilitate communication. • Completes business development sales calls on a weekly basis to meet or exceed the  established goals for professional leads as set by the community marketing plan.  Contacts sources including legal and financial professionals, senior organizations,  appropriate special interest groups, hospital discharge planners, retirement  communities, clergy, medical insurance providers, and other local community contacts  as appropriate. 

• Develops and maintains relationships with and generates leads through residents,  family, and professional referral sources on a weekly basis. Provides information and  conducts presentations about community services and programs, market advantages, 

availability, and other relevant information to meet the needs of prospective referral  sources and community groups. 

• Effectively manages community inventory and looks for opportunities for increasing  revenue and creating other revenue streams. 

• Assists management with resident retention through new resident welcome events,  resident referral programs, outside community visits to current hospitalized residents,  and other programs as outlined in the marketing plan or by the Regional Sales and  Marketing management. 

• Partners with management to develop and execute marketing plans and achieve  community occupancy goals. Researches and provides recommendations for content  and delivery of brochures, flyers, press releases and other forms of media that promote  the community.