Director of Sales & Marketing
Join Our Sales and Marketing Team
CHL Systems is seeking an experienced Director of Sales & Marketing to lead the company’s commercial strategy and drive profitable growth across our custom automation, material handling, engineered equipment, service, and aftermarket businesses.
This is a high-visibility, salaried/exempt leadership role reporting directly to the Chief Executive Officer. The Director will lead Sales, Marketing, Applications Engineering, and Estimating, bringing these functions together around a clear commercial strategy, disciplined sales execution, and shared revenue and profitability goals.
CHL develops custom, engineered solutions around each customer’s operations. We are looking for a hands-on commercial leader who understands complex technical sales and can connect our engineering and manufacturing capabilities with clear customer value. The right candidate will know how to build a strong pipeline, develop strategic customer relationships, improve forecasting and accountability, and lead a high-performing commercial team.
Why Join CHL Systems?
- Competitive compensation with growth opportunities
- Weekly pay
- Medical, dental, vision, PTO, paid holidays, and 401(k) with company match
- Stable, family-owned manufacturing company with 65+ years in business
- Direct access to executive leadership and the opportunity to influence company strategVisible role with direct impact on revenue growth, profitability, customer relationships, and long-term business development
What You’ll Do
- Develop and execute the company’s commercial strategy, including revenue growth, market development, customer retention, and recurring revenue
- Lead and align Sales, Marketing, Applications Engineering, and Estimating around shared commercial goals
- Coach and develop Sales Account Managers while establishing clear goals, performance expectations, and accountability
- Build a disciplined sales process that improves pipeline development, opportunity qualification, conversion, forecasting, and follow-through
- Maintain direct involvement in strategic accounts, complex customer opportunities, major proposals, and key commercial negotiations
- Drive growth across CHL’s custom automation, conveyance, design-build, engineered equipment, service, parts, and aftermarket businesses
- Partner with Marketing to strengthen market awareness, generate qualified opportunities, and support sales growth
- Oversee Applications Engineering and Estimating to ensure proposed solutions are technically sound, accurately scoped, competitively priced, and aligned with customer needs
- Evaluate pricing, margins, commercial risk, and profitability when reviewing opportunities and proposals
- Partner with Engineering, Project Management, Manufacturing, and Service throughout the opportunity and project lifecycle
- Maintain accurate sales forecasts, CRM data, pipeline visibility, and performance reporting for executive leadership
- Recruit, develop, and retain strong team members across the commercial organization
- Represent CHL Systems with customers, strategic partners, and at industry events
What We’re Looking For
Required Qualifications
- Bachelor’s degree in Business, Engineering, Marketing, or a related field
- 12 or more years of progressive experience in B2B sales, business development, or commercial leadership
- Experience selling complex technical products, engineered solutions, industrial equipment, automation systems, or related services to manufacturing customers
- Demonstrated success leading sales teams and taking ownership of revenue growth, pipeline development, forecasting, and commercial performance
- Experience developing commercial strategies that support new business, existing account growth, and recurring revenue
- Strong background in consultative and solution-based selling with technical, operational, and executive stakeholders
- Experience managing strategic accounts, complex sales opportunities, proposals, negotiations, and long sales cycles
- Strong financial and business acumen, including experience with pricing, margins, forecasting, and profitability
- Experience using CRM systems, pipeline reporting, and sales metrics to improve visibility and accountability
- Ability to translate complex technical capabilities into clear customer value
- Proven ability to coach, develop, and hold sales or commercial team members accountable
- Strong communication, decision-making, organizational, and relationship-building skills
- Ability to lead strategically while remaining actively involved in customers, opportunities, and commercial decisions
Preferred Qualifications
- Experience with custom automation, material handling, conveyance, processing equipment, system integration, or engineered-to-order equipment
- Experience selling capital equipment or project-based solutions within food, pharmaceutical, or general manufacturing environments
- Experience overseeing or partnering closely with Applications Engineering, Estimating, or technical proposal teams
- Experience growing service, parts, aftermarket, or other recurring revenue streams
- MBA or other relevant advanced degree
Work Environment and Travel
- Role is based in Souderton, Pennsylvania
- Work is performed in professional office, manufacturing, and customer-site environments
- Travel is required for customer meetings, site visits, strategic partners, and industry events
- Regular collaboration with executive leadership, Engineering, Project Management, Manufacturing, Service, and other cross-functional teams
- The role requires sound judgment, adaptability, and the ability to manage changing priorities in a project-driven environment
About CHL Systems
For more than 65 years, CHL Systems has been a trusted leader in designing and manufacturing custom automation and material handling solutions. Serving the food, pharmaceutical, and general manufacturing industries, we combine innovation, craftsmanship, and a family-oriented culture to deliver high-quality systems that keep our customers’ operations moving.
Equal Opportunity Employer (M/F/D/V)
CHL Systems is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, national origin, disability, veteran status, or any other protected status.
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