Director of Sales & Marketing - Hotel

Director of Sales & Marketing

Location: Canopy by Hilton Baltimore Harbor Point
Department: Sales
Reports To: Hotel General Manager
Status: Full-Time
Salary Range: $110,000.00 - $120,000.00 annually (experience-based compensation)

Come join the Canopy by Hilton Baltimore Harbor Point team! 

Nestled between Harbor East and Fells Point, Canopy by Hilton Baltimore Harbor Point offers stunning waterfront views of the Inner Harbor and Patapsco River. The hotel's modern and artistic design creates an inspiring and dynamic work atmosphere, making every day at work feel fresh and invigorating.

Our hotel is renowned for its high standards of service and hospitality. As part of our team, you'll strive to provide exceptional guest experiences, which can be incredibly fulfilling and motivating. We foster a supportive and inclusive work environment where teamwork and collaboration are highly valued. Employees are encouraged to bring their unique perspectives and ideas to the table, ensuring that everyone feels valued and heard.

Canopy by Hilton Baltimore Harbor Point is also actively involved in the local community, offering employees the chance to participate in various community service initiatives and events. This engagement not only enriches the community but also provides a sense of purpose and connection for our team members.

Overall, working at Canopy by Hilton Baltimore Harbor Point offers a blend of professional growth, excellent benefits, and a vibrant, supportive work culture. It's an attractive place to build a career, where you can thrive both personally and professionally.

Position Summary

The Director of Sales and Marketing is the strategic leader responsible for driving total‑hotel revenue performance across all market segments. This role oversees all sales, marketing, and demand‑generation initiatives to strengthen the hotel’s competitive position, expand market share, and maximize profitability.

This leader sets the vision for the sales organization, fosters a high‑performance culture, and ensures the hotel maintains a strong presence across core and emerging demand channels. The position requires a forward‑thinking, data‑driven professional who can translate market insights into actionable strategies, cultivate long‑term client partnerships, and elevate the hotel’s brand presence.

As a key member of the executive leadership team, the Director of Sales and Marketing collaborates closely with operations, revenue management, and corporate partners to ensure alignment on business priorities, guest experience standards, and financial objectives.

Essential Functions

Strategic Leadership & Revenue Growth

• Lead and drive top‑line revenue across group, business transient, leisure, and banquet/catering segments.


• Analyze market trends, competitive performance, and demand indicators to guide strategy.


• Partner with revenue management to optimize pricing, inventory, and distribution.


• Develop and execute annual sales and marketing plans aligned with revenue goals and brand positioning.


• Conduct ongoing competitive set reviews, SWOT analyses, and new‑supply assessments.

Sales Team Leadership & Development

• Recruit, train, mentor, and manage a high‑performing sales team.


• Establish clear performance expectations, sales goals, and accountability metrics.


• Provide daily coaching on prospecting, account management, and business development.


• Oversee sales activity planning, travel schedules, and key account engagement.

Client Engagement & Market Penetration

• Serve as the hotel’s “voice of the customer,” ensuring client insights inform decisions.


• Build and maintain strong relationships with key accounts, industry partners, and community organizations.


• Develop targeted strategies to penetrate primary and emerging markets.


• Represent the hotel at trade shows, networking events, and brand‑driven initiatives.

Cross‑Functional Collaboration

• Maintain strong communication with department heads, corporate office, and brand representatives.


• Partner with operations to ensure seamless execution of group and event business.


• Train sales and operations teams on new brand, marketing, and promotional initiatives.


• Manage PMS and CRM systems in accordance with company standards.

Financial & Analytical Responsibilities

• Establish annual room revenue and banquet/catering budgets with the GM and executive team.


• Analyze STR, TravelClick, P&L statements, forecasting reports, group pace, and channel mix to guide decisions.


• Manage the sales and marketing budget, ensuring resources are allocated for maximum impact.


• Ensure compliance with all company policies, brand standards, and operational guidelines.

Education and Experience

Education

• Bachelor’s degree in Hospitality Management, Business Administration, Marketing, or a related field preferred.


• Advanced certifications in hospitality sales, digital marketing, or revenue strategy (CHDM, CRME, CMP, HSMAI certifications) are highly valued.

Experience

• Minimum 5–7 years of progressive hotel sales experience, including leadership responsibility.


• Proven track record of driving revenue growth in full‑service, lifestyle, or upscale hotel environments.


• Demonstrated success in developing market strategies, managing key accounts, and leading high‑performing teams.


• Strong background in interpreting STR, forecasting, and data‑driven decision‑making.


• Experience partnering with revenue management and marketing teams to execute integrated strategies.

Skills and Abilities

• Exceptional verbal and written communication skills.


• Strong organizational and project‑management abilities.


• High emotional intelligence and active listening skills.


• Proficiency with CRM systems, PMS platforms, and sales analytics tools.


• Ability to inspire teams, build strong client relationships, and lead through influence.

Benefits and Perks

Donohoe Hospitality Services offers a comprehensive benefits package including medical, dental, and vision insurance; paid time off; retirement plans; hotel discounts; and more. This position is eligible for the company’s bonus program. Daily pay access is also available, allowing employees to receive earnings on the same day worked.

If you’re energized by leading revenue growth and passionate about delivering exceptional guest experiences, we invite you to apply and make an impact.