Director of Sales & Marketing - Hotel

Position: Director of Sales & Marketing

Location: Canopy Hotel Harbor Point, Baltimore, MD

Reports To: General Manager

Salary Range: $110,000.00 to $120,000.00 annual (experience-based salary)

Position Overview

We are seeking a dynamic, strategic, and results-driven Director of Sales & Marketing to lead all revenue-generating sales and marketing efforts for our luxury Hilton-branded hotel. This executive role is responsible for driving topline revenue, market share growth, and brand positioning across all segments, including group, transient, and luxury leisure.

This position is ideal for an experienced luxury hotel sales leader, including a high-performing Senior Sales Manager ready to advance into a Director role.

Key Responsibilities

• Develop and execute comprehensive sales and marketing strategies aligned with revenue goals and brand standards.


• Drive growth in ADR, RevPAR, occupancy, and market share within the luxury competitive set.


• Lead all group, transient, catering, and leisure sales initiatives


• Oversee strategic account management, contract negotiations, and pipeline development


• Collaborate closely with Revenue Management to optimize pricing, inventory, and distribution strategies


• Partner with Marketing and PR teams to ensure consistent luxury brand positioning


• Represent the hotel within the community, industry events, and global sales initiatives


• Prepare and present revenue forecasts, budgets, and performance reports to ownership and corporate leadership


• Identify emerging market opportunities and adjust strategies accordingly

Leadership & Team Management

• Lead, mentor, and develop the Sales, Catering, and Marketing team


• Foster a high-performance culture focused on accountability, collaboration, and service excellence


• Recruit, train, and retain top sales talent


• Conduct regular performance evaluations and coaching

Required Qualifications

Luxury Hotel Experience — Required

• Minimum 5+ years of progressive sales leadership experience within luxury or upper-upscale hotels


• Demonstrated success in a Senior Sales Manager, Associate Director, or Director role


• Proven ability to drive significant revenue growth and market share

Hilton Brand Experience — Required

• Experience working within Hilton systems, standards, and culture


• Familiarity with Hilton sales platforms, reporting tools, and brand initiatives

Ideal Candidate Profile

We welcome ambitious Senior Sales Managers who demonstrate readiness to step into executive leadership.

The ideal candidate will have:

• Proven track record in managing large groups and corporate accounts


• Experience with luxury leisure and high-end clientele


• Strong negotiation and closing skills


• Strategic mindset with hands-on leadership style


• Ability to build relationships with owners, corporate teams, and key stakeholders


• Exceptional communication and presentation skills

Education & Technical Skills

• Bachelor's degree in Hospitality, Business, Marketing, or related field preferred


• Proficiency in hotel sales systems 


• Strong analytical skills with the ability to interpret STR reports and financial data

What  We Offer

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  • Opportunity to lead sales for a premier luxury Hilton property
  
  
  • Executive leadership role with high visibility
  
  
  • Competitive compensation package (base salary + bonus plan)
  
  
  • Comprehensive benefits
  
  
  • Opportunity for career growth within a hospitality organization
  
  
  
  

Benefits and Perks

Donohoe Hospitality Services offers a comprehensive benefits package including medical, dental, and vision insurance; paid time off; retirement plans; hotel discounts; and more. This position is eligible for the company's bonus program. Daily pay access is also available, allowing employees to receive earnings on the same day they work.

If you're energized by leading revenue growth and passionate about delivering exceptional guest experiences, we invite you to apply and make an impact.