Director of Sales - B2C

This candidate can be located in Denver, CO or Los Angeles, CA

Company Overview:

• This is a 5+ year old roofing and solar contractor serving the Denver and Los Angeles markets
• This company fosters an entrepreneurial, performance-driven culture supported by collaborative leadership and an EOS-style operating structure
• Authorized dealer of Owens Corning and GAF products
• Better Business Bureau accredited with an A+ rating

What is Being Offered:

• $110K base + bonus (total $175K-$210K)
• Benefits
• 401K with match & PTO
• Relocation assistance

What The Position is About:

• Be part of the senior leadership team with ownership of the sales function and direct influence on the company’s next stage of growth into retail sales
• Lead the sales department across two company locations, overseeing sales leaders and representatives to achieve sales targets and drive revenue growth
• Enhance, develop, and execute sales strategies to drive revenue growth
• Recruit, hire, train, and coach the sales roster
• Bring existing sales tools into one consistent playbook
• Partner with marketing on territory and lead strategy
• Meet or exceed assigned sales forecasts while operating within applicable budgets, company policies, procedures, and guidelines
• Create a culture of continuous training, improvement, teamwork, and accountability
• Utilize home improvement tools to effectively identify and address operational weaknesses
• Monitor sales metrics and performance and provide regular feedback to the team, offering continuous coaching and mentoring to optimize performance and professional growth

The Right Candidate Will Have:

• Regional or director-level sales leadership experience within the home improvement industry
• Proven experience scaling a sales organization from $5M-$10M to $20M-$30M
• Strong systems mindset with experience making data-driven decisions
• Experience developing and implementing sales processes, playbooks, scorecards, and accountability standards
• One-call-close experience with high-ticket exterior products