Director of Sales | Jacksonville Holiday Inn

Shaner Hotels is seeking an experienced and results-driven Director of Sales to lead the sales strategy and revenue growth for our Jacksonville Holiday Inn. This leadership role is responsible for driving top-line revenue through strategic business development, market expansion, and the successful management of all aspects of the Sales Department. The ideal candidate is a motivated hospitality professional with a passion for building relationships, identifying new business opportunities, and leading high-performing teams.

If you thrive in a fast-paced environment and are committed to delivering exceptional results, we invite you to grow your career with one of the hospitality industry's leading owner-operators and management companies.

What You'll Do

As the Director of Sales, you will:

• Develop and execute strategic sales initiatives to achieve and exceed hotel revenue and budget goals.
• Identify, solicit, and secure new business while strengthening relationships with existing corporate, association, government, sports, leisure, and group accounts.
• Analyze market trends and identify new business opportunities and market segments to maximize hotel revenue.
• Develop promotional packages and marketing campaigns to increase occupancy during need periods.
• Represent the hotel at trade shows, chamber of commerce events, networking functions, and community organizations to generate new business and increase brand awareness.
• Lead, coach, and develop the Sales team while fostering a collaborative, high-performance culture.
• Ensure compliance with all Shaner Hotels, brand, and hotel sales policies, procedures, and standards.
• Collaborate with the General Manager and department leaders to develop and execute hotel business strategies.
• Prepare, manage, and monitor the annual Sales Department budget while maintaining appropriate cost controls.
• Maintain current knowledge of the local market, competitive landscape, and customer trends to develop effective sales strategies.
• Communicate effectively across all hotel departments to ensure exceptional guest experiences and successful execution of group business.
• Work a flexible schedule, including weekends, holidays, and varied shifts, as business needs require.
• Perform other duties as assigned

What We're Looking For

Required Qualifications

• Minimum of 5 years of progressive sales experience, preferably within the hospitality industry.
• Clean driving history with a valid driver's license
• Proven success in hotel sales, business development, and revenue generation.
• Strong leadership, organizational, and team development skills.
• Working knowledge of hotel operations and hospitality sales processes.
• Experience developing and managing departmental budgets.
• Strong communication, presentation, negotiation, and relationship-building skills.
• Proficiency with hotel sales and marketing systems and tools.
• Ability to interpret business documents, banquet event orders (BEOs), operating procedures, and safety guidelines.
• High school diploma or equivalent required.

Preferred Qualifications

• Bachelor's degree in Hospitality Management, Business Administration, Marketing, or a related field.
• Bilingual English/Spanish skills are a plus.
• Knowledge of the local market, area businesses, attractions, and economic trends.
• Experience working with Marriott, Hilton, Hyatt, IHG, or other major hotel brands preferred.