Director of Sales - Northern Colorado

Join Our Team of Insurance Professionals

Flood and Peterson is seeking a Director or Sales to build, develop, and lead a high-performing team of Risk Advisors in support of our long-term growth objectives.

This hands-on sales leadership role is responsible for attracting and developing talented Risk Advisors while establishing the coaching, accountability, business planning, and sales disciplines they need to build successful and sustainable books of business. Success is measured by new-business production, advisor performance, talent development, sales culture, and the strength of the future Risk Advisor pipeline.

Core Purpose

Hire great Risk Advisors. Develop them. Help them build strong business plans. Coach them against those plans. Hold them accountable. Help them become successful.

What You’ll Do

• Risk Advisor Recruiting & Talent Development: Lead the full lifecycle of attracting, hiring, onboarding, and retaining Risk Advisor talent. Build and maintain a strong candidate pipeline, oversee recruiting and selection efforts, and develop sourcing channels that expand access to high-performing sales professionals. Partner with leadership to identify current and future talent needs based on geography, industry specialization, and growth objectives while building a sustainable bench of future Risk Advisors and sales leaders.
• Coaching, Mentoring & Advisor Development: Lead the coaching, mentoring, training, and performance development of Risk Advisors at all stages of their careers. Provide structured one-on-one coaching, individualized development plans, workshops, role-playing, and hands-on support. Strengthen advisor effectiveness across prospecting, client development, sales execution, and account growth while fostering continuous learning, accountability, and improvement.
• Business Planning & Performance Management: Lead the business planning process for Risk Advisors by establishing 30-, 60-, and 90-day plans for new advisors, as well as annual goals and measurable priorities. Regularly review progress, monitor key performance indicators, identify performance gaps, and hold advisors accountable to their agreed-upon business plans and growth objectives.
• Pipeline & Sales Discipline: Establish and reinforce consistent sales expectations and processes across prospecting, pipeline development, discovery, intake, and closing. Review pipeline quality and progression, promote CRM accuracy, and coach advisors on building balanced pipelines that support sustainable growth.
• Revenue & Growth Accountability: Own team-level production objectives and monitor results against individual and organizational goals. Address performance challenges, support corrective action plans, and identify opportunities for revenue growth. Provide leadership with clear visibility into production, pipeline health, recruiting progress, and Risk Advisor development.
• Sales Tools & Resources: Enhance sales tools, playbooks, and development resources that support consistent execution and advisor effectiveness. Coordinate internal and external learning opportunities and encourage knowledge sharing across the sales team.
• Values-Based Leadership: Build and lead a sales culture grounded in meaningful impact, informed decision-making, service, partnership, innovation, accountability, continuous improvement, and specialized expertise. Develop Risk Advisors who model these values and grow into future mentors and sales leaders.

What You Bring

• Education & Experience: 4-6+ years of B2B, consultative, or commercial insurance sales experience required. Sales leadership experience preferred. Demonstrated success in sales performance, talent development, and achieving business growth objectives. Commercial insurance and Property & Casualty experience strongly preferred.
  • Certificates, Licenses, Registrations:
    • Requires current Colorado driver’s license and acceptable MVR.
• Leadership: Experience leading and developing high-performing sales professionals.
• Talent Development: Strong recruiting, coaching, and mentoring capabilities.
• Business Acumen: Knowledge of business planning, pipeline management, and revenue growth.
• Analytical Skills: Ability to use sales data and performance metrics to guide decisions.
• Communication: Strong communication, collaboration, and relationship-building skills.
• Industry Knowledge: Commercial insurance and Property & Casualty experience strongly preferred.

Why Join Us?

• Leadership Opportunity: Build, develop, and lead a high-performing team of Risk Advisors.
• Strategic Impact: Influence talent, sales performance, and business growth across the organization.
• Values-Driven Culture: Join a collaborative environment focused on meaningful impact, trusted partnerships, accountability, continuous growth, and helping clients and colleagues succeed.
• Flexible Work Options: Upon completion of training enjoy a customizable schedule that can include up to 2 days remote, alternating 5-day & 4.5-day work weeks, and flexibility in start and end times.
• Comprehensive Benefits: Competitive salary, healthcare benefits, paid time off, volunteer time off, and a strong 401(k) program with company matching.
• Compensation: Starting base pay for this exempt position is $160,000-$180,000 annually. Pay may exceed this range for well-qualified candidates, commensurate with experience. In addition to regular pay, this position is eligible to participate in our annual performance incentive program.