Director of Social Media (St. Louis, MO Market Only)

**Candidate Note: Seeking candidates in the St. Louis, Missouri market only.

JOB DESCRIPTION

Abstrakt Marketing Group is seeking a Director of Social Media to own and scale our social presence into a measurable growth channel. This role is responsible for leading social media strategy, executing campaigns, driving engagement, and generating qualified leads. The ideal candidate is highly self-sufficient, AI-fluent, and experienced in B2B social media, with a proven ability to drive pipeline through content and campaigns.

JOB RESPONSIBILITIES

• Plan, execute, and optimize social media campaigns focused on lead generation and pipeline growth.


• Create and produce short-form and long-form content, including filming and editing video content.


• Manage engagement across platforms, including comments, messages, and audience interactions.


• Run and optimize paid social campaigns to amplify performance and drive measurable results.


• Track KPIs, analyze performance, and report results to leadership with actionable insights.


• Collaborate with marketing and communications leadership to align on demand generation and brand voice.


• Stay ahead of social media trends, platform updates, and competitor strategies to continuously improve performance.

JOB REQUIREMENTS

• 3+ years of B2B social media experience with an understanding of long sales cycles.


• Proven track record of executing campaigns that generate leads and measurable business outcomes.


• Hands-on experience managing campaigns from ideation through execution and optimization.


• Strong engagement and community management skills.


• Own day-to-day reputation management across internal and external platforms (Glassdoor, Indeed, Google, Better Business Bureau,, ensuring timely responses identifying trends, and proactively improving overall brand perception.


• Video production experience, including filming and editing (CapCut, Adobe Premiere, or similar).


• Proficiency across LinkedIn, Instagram, YouTube, and TikTok or X.


• Strong analytical skills with the ability to track and communicate performance metrics.


• Experience using AI tools (e.g., ChatGPT, Claude, CapCut AI) for content creation and optimization.


• Ability to work independently and take full ownership of strategy and execution.

PREFERRED REQUIREMENTS

• Experience marketing a multi-service B2B agency or professional services firm.


• Comfort appearing on camera as a representative of the brand.


• Familiarity with marketing automation tools such as HubSpot or Salesforce.


• Portfolio of B2B video content, including thought leadership or brand storytelling.


• Graphic design experience using tools like Canva or Adobe Creative Suite.