Director, Organic Social Growth & Performance Intelligence

About Us

The Role

This is not a traditional analytics hire. We're looking for someone who genuinely lives inside social platforms, not just someone who measures what happened from a third party dashboard, but someone who understands why content moves and can predict what will before it posts. You'll own how we measure content performance, build the systems we use to score impact, and keep us ahead of every platform shift before it hits the talking heads in your feeds.

What You’ll Do

• Deliver timely, actionable insights that the team acts on same-day


• Monitor platform algorithm changes in real time and translate them into immediate content recommendations


• Partner directly with creative and strategy leads to connect performance to short term creative execution enhancements and broader strategy decisions


• Architect and manage a custom impact scoring system for earned media campaigns that goes beyond vanity metrics and measures real content velocity and effectiveness outside of our owned channels


• Own our content tagging taxonomy end-to-end; every post categorized and structured for scoring (the tablestakes stuff)


• Build automated and scalable reporting frameworks that tie back to business goals (brand, content, commerce, partnerships, etc.).


• Lead recurring performance readouts for social team and cross-functional partners, synthesizing trends and observations into actionable insights.


• Stay current on social platform analytics changes, new measurement methodologies, AI-driven analytics tools, and innovations in the industry.

What We’re Looking For

• +8 years of experience in roles where you’ve been responsible for social analytics and performance readouts, delivering real insights on the work, preferably within sports, creator media or entertainment


• You follow algorithm update discourse on X, creator forums, and various corners of the internet before it hits trade press - and you have opinions about it from what you’re seeing in your own channels


• You've built or contributed to a proprietary scoring or measurement model, or have experience building things to solve for complex problems


• Understanding of how organic social ladders up to brand, engagement, and business goals


• Strong communication skills and ability to present complex insights to senior stakeholders with simplicity

Achieving our goals requires strong collaboration and partnership between our teams and our internal stakeholders. To best support this, the person who accepts this role is expected to be on site, in office four days per week. To provide our employees with flexibility, we offer a unique benefit where employees at Fanatics' corporate entity can work remotely for up to four weeks per year, which can be taken in daily or weekly increments. 

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