OVERVIEW

The Director, Media & Omnichannel Data Strategy, Sourcing & Enablement is responsible for defining, monitoring, and delivering data to fuel critical analysis and key performance indicators for Pfizer’s media investments. The role defines how Pfizer collects, harmonizes, and integrates omnichannel media data across paid media, owned, and earned, and turns that data into a connected, AI-ready asset for decision-making, orchestration, and measurement. It is a hands-on strategy and delivery role: part data product owner, part vendor manager, part cross-functional translator between Marketing, Digital, Analytics, and the AIA teams.

RESPONSIBILITIES

Media Data Strategy & Governance

• Own the omnichannel media data strategy across paid media, email, and website analytics — covering direct sourcing, harmonization, and integration into Pfizer’s Snowflake and Salesforce ecosystems

• Partner with 3rd party data, media, and agency partners to design media data strategy for optimization aligned to ROI, and integrate media partner data and granularity into MROI for enhanced media optimization strategies to improve media effectiveness

• Guide the definition & documentation of standardized tagging, data mapping, and nomenclature for key media data sets and metrics, across both leading and lagging media KPIs

• Define Pfizer’s harmonization standards — the common data model, naming conventions, taxonomies, and joins that make paid, email, and web data comparable and analysis-ready across brands and franchises

• Steward the media and site data dictionary, defining the needed transformation and taxonomy strategies for media optimization and measurement advancement

• Define best practices for defined KPI calculations and key actions to correlate media behavior to business outcomes

Data Sourcing, Pipeline & Infrastructure

• Stand up and oversee the media data pipeline and marketing data platform, from ingestion and transformation through to storage, governance, and downstream consumption

• Apply AI and automation to data quality — building automated validation, anomaly detection, and audit practices that replace manual checks and flag issues before they reach reporting

• Build and optimize media data architecture for MROI and other global media data products, working to define media data business requirements, optimize performance, and drive alignment with industry best practices

• Ensure the data foundation is AI-ready — structured to power measurement (MROI), omnichannel orchestration, and future AI and agentic use cases across the organization

Tagging, Tracking & Attribution

• Liaison with internal teams and agency partners for website tagging, tracking, and attribution assignment and troubleshooting via Adobe products

• Create holistic media tagging and tracking guidelines aligned to key metrics to ensure standardization and an effective data foundation for media audience & campaign optimization across patient and provider campaigns

• Guide and shape the use of cutting-edge media analytics techniques to unlock actionable insights and media strategies, setting new benchmarks for data-driven decision-making

• Ensure agency and internal teams adhere to all data governance and tagging infrastructure requirements outlined in partnership with Digital & Commercial Analytics

Reporting & Enablement

• Key media liaison for media dashboards, commercial analytics media data products, data feed transfers, media metadata, metric dictionaries, and media automation workstreams

• Oversee the media persona use cases for centralized reporting enablement efforts, including standardizing media dashboards/templates and ROI across US/global markets

• Collaborate with Digital teams to review reporting dashboards, establish data flows, troubleshoot data challenges, and work with data architecture to optimize reporting and other analytics needs

• Define and monitor data and measurement KPIs (coverage, latency, match rates, quality) and use them to drive continuous improvement of the pipeline and the insights it feeds

• Drive the media data use cases for the strategic ROI Product Management Counsel, inclusive of data mapping & strategy designed to improve performance and translate ROI inputs to media strategy utilization

Stakeholder Collaboration & Data Governance

• Partner with key stakeholders to design & optimize audience data inputs and data operations to core media campaign needs

• Coordinate with key stakeholders (e.g., Commercial Analytics, Digital / Brand / Product teams) to facilitate and implement media reporting best practices

• Collaborate closely with agency data science and audience teams to enable media reporting, optimization, and long-term omnichannel media analytics goals

• Translate business media needs into data requirements for agencies, commercial analytics, and digital teams

• Own data-provider relationships and agreements, holding accountability for availability, reliability, and compliant use of media and exposure data feeds

• Embed privacy-first data collection and ensure compliance with data privacy regulations, working closely with Legal, Privacy, Compliance, and Regulatory on consented and patient-level data

• Manage platform software, services, and integration budgets, and oversee external specialists and agencies supporting the build

• Promote data literacy and a data-driven culture across Marketing, helping stakeholders trust and act on the harmonized data layer

• Build robust documentation and serve as the Pfizer SPOC and SME for omnichannel media data, replacing reliance on external single points of contact

CANDIDATE PROFILE

SPECIALIST EXPERTISE

• Expertise in media attribution and measurement platforms.

• Experience with the vendor landscape and technology applications for common industry topics such as CDP integrations; Data Lake architecture; customer journey personalization and messaging; paid, earned, and owned media mix modelling planning; media activation reporting and other forms of market research.

• Familiar with AdTech toolsets and platforms, skilled in manipulating data sets and creating visualizations on key platforms, experience in designing and building/evolving dashboards in tools such as Tableau, Datorama and Power BI.

• Experience with both Traditional and Social Platforms strategy and management – Facebook Business Manager, Google Ads, Twitter Ads, etc.

• Creative, innovative problem solver who leads with insights derived from data.

• B2B and B2C data-led marketing experience.

• Experience with leading agencies, ISV technology companies or consulting partners in advertising and marketing tech.

FUNCTIONAL EXPERTISE

• Exceptional interpersonal skills and mastery of working and influencing at all levels in a matrix environment.

• Excellent communication skills; can articulate complex concepts to a diverse audience.

• Role model for the PFE Values (Courage, Excellence, Equity and Joy).

• Executive presence and demonstrated ability to effectively influence senior leaders and colleagues at all levels of the organization.

• Self-motivated with demonstrated ability to execute with speed and high quality.

• Strong writing, presentation and influencing skills.

• Track record of strong networking and working collaboratively across functions and geographies.

• Superior organizational and leadership skills; ability to influence, manage and drive action of the efforts of team members in on-time and accurate execution of deliverables.

• Ability to manage and coach direct reports and agile teams.

• Demonstrate ability to thrive under pressure, to take accountability and to meet deadlines.

• Experience with media analytics for performance management and strategic adjustments, including familiarity with relevant media metrics.

• Results-driven with a laser focus on building a customer-centric organization that achieves marketing excellence and delivers measurable financial results; Ability to manage and coach direct reports and agile teams.

BASIC QUALIFICATIONS 

• BS Degree and 8+ years work experience in media measurement and analytics, with extensive experience building and leading agile workflows.

• Broad knowledge of the pharmaceutical industry and healthcare environment.

• Understanding of data-driven media planning and buying approaches in the US.

• Understanding of Marketing & Technology vendors landscape and direct partner relationships that will provide a solid foundation for collaboration and innovation.

PREFERRED QUALIFICATIONS

• MBA preferred.
• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Additional Job Information:

Last Date to Apply: July 2, 2026

Work Location Assignment: Hybrid

The annual base salary for this position ranges from $162,900.00 to $271,500.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.

Relocation assistance may be available based on business needs and/or eligibility.

Candidates must be authorized to be employed in the U.S. by any employer.

U.S. work visa sponsorship (such as TN, O-1, H-1B, etc.) is not available for this role now or in the future.

To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers.

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