Director, Product Marketing

We’re looking for a strategic, customer-obsessed Director of Product Marketing to define and scale our go-to-market strategy across global markets. You’ll set the vision for how we position and differentiate our solutions, ensuring our messaging resonates deeply with customers while enabling growth in a highly competitive and regulated landscape.

As Director, you’ll partner closely with Product, Sales, and Customer Success while leading and developing a high-impact product marketing function. You’ll drive alignment across the business, oversee strategic initiatives, and ensure our teams are equipped to win in the market.

What You’ll Do

• Own the global product marketing strategy, shaping positioning, segmentation, and messaging across product lines and industries.


• Develop compelling narratives that clearly articulate our differentiated value proposition and strengthen ComplyAdvantage’s leadership in the market.


• Lead market intelligence efforts, synthesising customer insights, competitive trends, and industry shifts to influence product strategy and GTM priorities.


• Oversee high-impact product launches with integrated go-to-market plans spanning marketing, sales, and customer success.


• Drive enablement at scale, ensuring commercial teams are equipped with the content, training, and tools they need to accelerate adoption and revenue.


• Partner with Product leadership to align roadmaps with customer and market needs, providing strategic input to prioritisation and innovation.


• Build and evolve customer segmentation and personas to guide targeted campaigns and tailored sales motions globally.


• Establish metrics for product marketing effectiveness, reporting on impact and continuously optimising strategies.


• Develop, mentor, and grow a world-class product marketing team.

What You Bring:

• 10+ years of experience in product marketing or product management, with significant leadership experience in B2B SaaS, fintech, or enterprise software.


• Proven success defining product marketing strategies and launching products globally, with measurable business impact.


• Deep understanding of customer and buyer journeys, ideally in technical, compliance, or risk management contexts.


• Strong track record of executive-level collaboration and influence across Sales, Product, and Customer Success.


• Exceptional communication and storytelling skills, with the ability to represent the company externally and inspire teams internally.


• Analytical and strategic thinker, adept at turning insights into actionable plans that drive adoption and growth.


• Bonus: Experience in financial services, regulatory technology, or compliance.

What’s in it for you?

• Equity as we want you to have a part of what we are building


• Unlimited Time Off Policy- A work-life balance and focus on our well-being are critical to keeping us performing at our best


• Annual learning budget to drive your performance and career development


• Budget to set up your home office upon joining


• Parental leave and childcare benefits


• Life Insurance to protect your loved ones


• Medical (100%), Dental (90%), and Vision (80%) contribution


• Flexible Spending Accounts (FSA) to allow you to use tax free dollars for healthcare or day care related expenses


• 401k Contribution


• Financial Perks (Support with student loan, PerkSpot discounts, Pet Insurance discounts, Travel assistance 


• Pre-Tax transit benefits

The base salary range for this role is $191,000-$230,000 + equity, and US benefits. The actual pay may vary based on factors such as location, experience, and skills.