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PartsSource is the leading technology and software platform for managing mission-critical healthcare equipment. Trusted by over 5,000 US hospitals and 15,000 clinical sites, PartsSource empowers providers and service organizations to maximize clinical availability for patient care and automates the procurement of parts, services and training through a unique digital experience.
PartsSource team members are deeply committed to our mission of Ensuring Healthcare is Always On®, which is foundational to our success and growth. Our vibrant culture is built upon aligned values, shared ownership, mutual respect, and a passion for collaborating to solve complex customer problems.
About the Job Opportunity
The Product Marketing Manager, Asset Intelligence owns go-to-market strategy, positioning, and revenue enablement for PartsSource’s Asset Portfolio, including Telemetry, Uptime, Utilization, and Decision Support. This role translates product capabilities into clear buyer value, adoption, and commercial impact through messaging, launches, enablement, and proof storytelling.
You are the day-to-day GTM owner for the Asset Portfolio—partnering closely with Product, Sales, Customer Success, Demand Generation, and RevOps to improve adoption, expansion, win rates, and measurable customer outcomes.
What You’ll Do
Product & Portfolio Strategy
(Marketing – Product Marketing: Value Proposition Design, Product Strategy & Vision)
Define ICPs, buyer personas, and value propositions across Asset Intelligence modules and the broader portfolio
Build a consistent messaging architecture that supports both suite-level and use-case-specific narratives
Provide market-informed inputs on packaging and pricing based on buyer needs and willingness to pay
Partner with Product Management to incorporate customer and market insight into roadmap decisions
Go-to-Market Planning & Execution
(Marketing – Product Marketing: Product Launch Execution, Sales Enablement)
Own GTM planning and execution for launches, releases, and cross-portfolio plays
Create launch briefs and ensure readiness across messaging, demos, website updates, and campaigns
Coordinate portfolio-level plays connecting Assets to Services, Parts, and platform value
Ensure launches drive adoption, expansion, and sales effectiveness—not just awareness
Sales & Customer Success Enablement
(Marketing – Product Marketing: Sales Enablement)
Build and maintain core selling assets: pitch decks, solution briefs, demo storylines, battlecards, ROI tools, and customer proof
Train Sales, SDRs, and CS teams on persona-based positioning, objection handling, and value articulation
Support strategic deals with refined messaging, competitive positioning, and business cases
Partner with RevOps to improve conversion through better qualification and stage-appropriate proof
Market Intelligence & Competitive Insight
(Marketing – Product Marketing: Value Proposition Design)
Maintain competitive intelligence across APM, CMMS, IWMS, and adjacent ecosystems
Translate competitor moves, regulatory changes, and market trends into differentiated positioning
Support market sizing, opportunity framing, and investment hypotheses
Provide clear, actionable insights to Product, Sales, and leadership
Performance, Proof & Continuous Improvement
(Marketing – Product Marketing, Sales Revenue Operations)
Track outcomes tied to adoption, ARR growth, cross-sell, win rate, and value realization
Build a proof system including customer stories, quantified outcomes, and ROI narratives
Run retrospectives after launches and major campaigns and implement improvements
Maintain feedback loops from customers and the field to continuously sharpen GTM effectiveness
What You’ll Bring
Your Background
8–10 years of product marketing, solution marketing, or portfolio marketing experience in enterprise B2B
Proven ability to translate technical and data-driven capabilities into clear business value stories
Experience building GTM plans and enablement that improve pipeline conversion and deal outcomes
Strong cross-functional execution with Product, Sales, CS, Demand Gen, and RevOps
Excellent writing and presentation skills for executive and field audiences
Preferred
Experience in healthcare technology, clinical engineering, asset management, or analytics platforms
Familiarity with APM, CMMS, IWMS, or asset lifecycle ecosystems
Experience supporting complex enterprise buying committees and long sales cycles
Experience building quantified ROI and value realization narratives
Who We Want to Meet
Act Like an Owner – Accountability & Execution: You own outcomes, set a high bar, and deliver with discipline.
Serve with Purpose – Customer Centric: You ground positioning and proof in real buyer priorities and outcomes.
Adapt to Thrive – Managing Ambiguity: You make progress without perfect information and adjust quickly.
Collaborate to Win – Influence & Communication: You lead through clarity, persuasion, and cross-functional trust.
Challenge the Status Quo – Curiosity & Problem Solving: You question assumptions and improve with data and feedback.
Benefits & Perks
- Competitive compensation package with salary, incentives, company ownership/equity, and comprehensive benefits (401k match, health, college debt reduction, and more!)
- Career and professional development through training, coaching and new experiences.
- Hybrid culture with new & beautiful workspaces that balance flexibility, collaboration, and productivity.
- Inclusive and diverse community of passionate professionals learning and growing together.
Interested?
We’d love to hear from you! Submit your resume and an optional cover letter explaining why you’d be a great fit.
About PartsSource
Since 2001, PartsSource has evolved into the leading technology and software platform for managing mission-critical equipment, serving over half of the U.S. hospital infrastructure. Our digital systems modernize and automate the procurement of parts, services, technical support, and training for HTM professionals to efficiently and effectively maintain their mission-critical equipment. PartsSource employs over 700 employees nationwide that committed to supporting healthcare providers and ensuring healthcare always on.
In 2021, Bain Capital invested in the business, further accelerating our growth and positive impact within the healthcare industry.
Read more about us here:
· PartsSource Named to Newsweek’s List of the Top 200 America’s Most Loved Workplaces for 2024
· PartsSource® Named Among the Top 50 Healthcare Technology Companies of 2025
· PartsSource® Named Among the Top 25 Healthcare Software Companies of 2025
· PartsSource President and CEO Philip Settimi Named to Top 50 Healthcare Technology CEO List 2025
· WSJ: Bain Capital Private Equity Scoops Up PartsSource
Legal authorization to work in the U.S. is required.
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