Director, Product Marketing

Position Summary

As Director Product Marketing, you will be responsible for driving P&L performance, strategy development, cross-functional team leadership, product life-cycle management, demand planning, new product introduction and positioning our products around solving critical customer packaging problems.   The successful candidate will have a performance history of meeting or exceeding revenue and margin targets while growing market share.

Heavy collaboration with cross functional Protective vertical leaders in Supply Chain, Finance, Sales, Commercial Excellence and the I&D will be imperative to ensure priorities are aligned to deliver annual business plans that drive growth toward our Protective strategy.

As the Director Product Marketing, you are responsible for:

1) Developing and executing a comprehensive marketing strategy and product roadmap to achieve revenue and profitability goals. 
2) Managing the product P&L by allocating resources to maintain a market-leading, cost-effective portfolio, including pricing, product development, and promotional strategy. 
3) Owning the development and execution of the long-term product and marketing strategy. 
4) Collaborating with Sales, Innovation & Development, and Supply Chain to ensure alignment and drive profitable growth.  
5) Leveraging Packaging Application Centers and Design Engineers to solve customer packaging challenges and accelerate profitable growth. 

Job Description

• Product Strategy & Road Mapping
  o Define and maintain a multi‐year product roadmap for integrated equipment, substrates, parts, and after‐market services that aligns with overall corporate strategy and customer needs.
  o Conduct market, competitive, and technology trend analyses to identify emerging opportunities and risks in film, paper, and machinery segments.
  o Build business cases for new offerings—evaluating total addressable market, revenue potential, cost to serve, and ROI.
• Lifecycle & Portfolio Management
  o Own the end to end product lifecycle, from requirements gathering through launch, sustainment, and end of life.
  o Prioritize feature enhancements, cost reduction programs, and service improvements based on quantitative value drivers (e.g., margin expansion, uptime, customer satisfaction).
  o Manage portfolio rationalization to balance innovation investment against legacy product profitability.
• OEM & Partner Engagement
  o Serve as the primary liaison with internal engineering, external OEM partners, and key suppliers to ensure alignment on product specifications, quality, and delivery.
  o Negotiate and manage technical contracts, component sourcing agreements, and aftermarket service-level agreements.
  o Coordinate field trials, pilot installations, and customer acceptance testing for complex equipment solutions.
• Commercial Execution & Sales Enablement
  o Set pricing strategy across equipment, substrates, and parts & service offerings to optimize margin and win rates.
  o Develop sales tools, technical collateral, ROI calculators, demo kits, training modules, and web content to empower direct and channel sales teams.
  o Partner with marketing communications to craft value propositions, case studies, white papers, and targeted campaigns.
• Cross Functional Leadership & Governance
  o Lead cross functional teams (R&D, operations, supply chain, service, finance) in Agile or Stage Gate product development processes.
  o Drive go to market plans, launch readiness checklists, and post launch performance reviews.
  o Institute clear processes and governance to ensure product management focus remains on value added marketing activities (versus ad hoc operational tasks).

Core Capabilities and Skills
• Strategic & Analytical Thinking: Translate complex market data into actionable product strategies and quantify business impact.
• Technical Acumen: Deep understanding of mechanical systems, material science (film/paper), and process engineering.
• Commercial Savvy: Proven ability to set pricing, manage P&L responsibilities, and drive profitable growth.
• Cross‑Functional Collaboration: Expert at rallying diverse teams toward shared objectives; skilled in stakeholder influence and negotiation.
• Customer‑Centric Mindset: Strong focus on voice‑of‑customer insights, customer satisfaction metrics, and designing solutions that solve real business problems.
• Project & Change Management: Disciplined in managing complex, multi‑phase projects with rigorous risk mitigation and milestone tracking.
• Communication & Presentation: Excellent written and verbal skills for white papers, executive briefings, and sales training.

Qualifications

• Education: Bachelor’s degree in Mechanical/Industrial Engineering, Materials Science, or related STEM field; MBA strongly preferred.
• Experience:
   o 7+ years in B2B product management of technical, capital‑intensive equipment or systems (e.g., manufacturing machinery, OEM solutions).
   o Demonstrated track record managing integrated product portfolios including hardware, consumables, and service offerings.
   o Hands‑on experience with contract negotiation, aftermarket service models, and channel partnerships.
• Other Requirements:
   o Ability to travel up to 40% for customer visits, trade shows, and partner workshops.
   o Proficiency with product lifecycle management (PLM) tools, CRM systems, and data analytics platforms.