Director, Sales (Piano)

Purpose of Role

Advance business objectives by aligning sales and customer-facing functions to deliver sustainable revenue growth, exceptional customer value, and long-term market success. Lead the Piano Division's integrated sales, institutional, service, and product-training functions. Develop and execute strategies that drive sustainable revenue growth, strengthen dealer and institutional relationships, improve service and customer experience, expand market opportunity, and achieve annual business objectives. Translate divisional and corporate priorities into coordinated plans across Higher Education solutions sales team, piano sales team, piano services, and product training while developing the leaders responsible for each function.

Key Accountabilities Include

• Drive strategic direction for sales aligned to the division and YCA strategy.


• Ensure achievement of objectives, goals and KPIs for sales functions.


• Resolve critical internal and external matters that impact sales.


• Ensure a positive customer and partner sales experience.


• Maximize distribution strategy.


• Continually improve the quality of services provided by departments reporting into sales.


• Support consistent market coverage and equitable sales team management.


• Build an organizational climate that attracts, engages, and develops team members.

Primary Responsibilities Include

• Lead a sales & services team, collaborating cross-functionally in the development, socialization, and execution of integrated sales and marketing strategies across internal stakeholders, channel partners, and institutions. Ensure strategies are supported by appropriate tools, programs, inventory planning, training, and market activation.


• Oversee design and execution of the distribution strategies & deliver effective territory planning, partner engagement, and market coverage analysis.


• Design and assign goals for each function reporting to sales, including revenue, financial, operational, and performance goals.


• Lead needs assessment, development, and execution of product training for internal and external audiences.


• Monitor, report, and make business recommendations for the division's sales metrics, trends and data.


• Ensure execution of assigned financial responsibilities, including department P&L, incentive plan payouts, and channel partner programs.


• Identify expansion opportunities in existing and emerging markets, including underserved territories, new partner opportunities, and product placement gaps.

Core Behavioral Competencies

• Yamaha Way (Will, Integrity, Initiative, Challenge, Commitment)


• Customer Focus


• Instills Trust


• Strategic Mindset


• Drives Engagement


• Cultivates Innovation


• Drives Vision & Purpose


• Manages Ambiguity

Core Functional Competencies

• Account management - Effectively manage accounts


• Channel partner support - Partner with channel partners to understand their business and markets and to provide the support they need to successfully promote and sell Yamaha's products


• Relationship Building & Management - Quickly connect with prospective channel partners and maintain relationships


• Sales Planning - Plan and manage sales activities


• Consultative Sales Skills - Ability to alleviate channel partner's pain points and recommend products and services that meet channel partners' needs

• Budget management


• Proficiency with office productivity software


• Proficient with CRM systems


• Demonstrated success working with cross-functional stakeholders within a complex business


• Travel up to 30%; includes some nights and weekends

Preferred

• 7+ years of sales or commercial management experience


• Experience leading across distinct channels, customer segments or business functions


• Bachelor's degree


• Experience and proficiency with Salesforce


• Analytical software experience (Tableau or equivalent)


• Experience in the music/sound industry


• People leadership/management

Here’s What We’ll Bring

• Comprehensive benefits package including Medical, Vision, Dental, LTD, Life-Insurance and 401k with match AND automatic contributions


• Performance based bonus program


• Robust employee wellness programs including free music lessons


• Generous Wellness reimbursement program


• Tobacco cessation reward program


• Private concerts from award winning artists


• Discounted hotel, travel, entertainment, and other attractions


• Employee product purchase program


• Flexible work schedule


• Vacation, sick-time and personal floating holidays


• Monthly events, for example -- Bring Your Dog to Work Day, Employee Singing Competitions, Spirit Week and other fun events


• Inclusive and passionate culture


• We foster a culture in which everyone feels welcomed, included, and valued; and recognize that diversity contributes to the success of Yamaha

Compensation

• The hiring range for this position is $137,000 - $155,000 annually + bonus and is dependent on location and experience. This is the hiring range and does not include the value of benefits.  The hiring range does not reflect total earning potential over time.


• Final offers within the posted compensation range are based on qualifications, skills and experience required for the role.

Application Deadline: Please submit your application by October 16, 2026. The company reserves the right to close this posting early if a qualified candidate is selected before the anticipated deadline.