Director, Social Analytics at Digital Media Management in 6555 Barton Ave, Los Angeles, United States

Please note that DMM will only contact you using email addresses that end in .com. We have been made aware that someone may be using aliases such as [email protected] to contact individuals as part of an apparent scam. Those individuals are not affiliated with DMM, so we do not recommend interacting with that email alias, or any others that do not end in .com should you receive email correspondence that claims to be from us. If you have any questions or concerns, please do not hesitate to contact us at [email protected].

Digital Media Management (DMM), a Keywords Studios company, is a leading full-service digital agency, content studio and incubator specializing in social-first, “always-entertaining” marketing. DMM works with movie studios, television networks, streaming services and consumer brands to create groundbreaking social media campaigns via fan activations, innovative content creation, results-driven paid media planning, and strategic influencer-brand partnerships.

We are seeking a Director, Social Analytics to lead our small but growing Analytics team. The Director, Social Analytics will work across our service lines to build a consistent, researched framework for measuring success for our clients. Our ideal candidate will pair a passion and curiosity for social media with a deep understanding of data-driven storytelling to mentor and guide a team of Social Media Analysts in building impactful, strategic recommendations and reports.

Successful candidates must have 7-10 years of experience in the social analytics space with an in-depth understanding of organic and paid social media, preferably within an agency environment.

Your Impact

Formulate and establish a strong data and reporting POV that DMM will use to measure success across social media campaigns

Act as the resident expert on social media platform data and the impact or implications of various metrics as they pertain to performance.

Lead the development of reporting infrastructure and dashboards to monitor key KPIs

Develop and present priority reports and presentations with client stakeholders, transforming data into compelling stories with clear, actionable insights.

Work with clients to establish key campaign benchmarks and KPIs

Evaluate and recommend additional analytics and consumer research tools, manage relationships with vendors, and lead internal trainings on new tools

Explore, vet and implement AI solutions into reporting services where relevant to scale

Manage and mentor a team of social analysts with a focus on growth, learning, and development

Guide a team of social analysts in their development of reports, ensuring quality and accuracy

Partner with the strategy team to provide insights used to inform social audits, playbooks, and new business pitches

Partner with Creative, Partnerships and Platform teams to align on methods for measuring success across service lines and provide ways of combining service metrics into a single story for clients

Your Experience

7-10 years of experience in social analytics, ideally with entertainment, gaming or brand clients

Expert knowledge of how paid, earned, and owned channels work together

Proven ability to tell impactful strategic stories informed by social metrics and other available data

Proven approach to data modeling using social media metrics to build benchmarks and measure ROI for clients

Experience using Data Visualization tools such as Excel, Power BI, Tableau, Data Studio, etc.

Able to synthesize complex data and findings into clear and concise insights

Client-facing experience with a track record of building trusted client relationships

Excellent communication and presentation skills, with the ability to articulate complex data insights to non-technical stakeholders

Proficient in document and deck presentation building using Google Suite and other tools

Proficient in social platforms (TikTok, Instagram, Facebook, X, Discord, Reddit) and reporting tools (Sprinklr, Sprout, Rival IQ, etc)

Strong leadership and collaboration skills, with experience leading cross-functional teams

Ability to manage multiple projects and tight deadlines in a fast-paced environment

Your Availability

M-F: 9am- 5pm PST

Must be located in the greater Los Angeles area

$135,000 - $150,000 a year

The salary range for this role is $135,000 - $150,000 per year and is based on experience, responsibilities of the position, subject matter expertise and is location specific.

We also know how important benefits are to your overall compensation package and take them seriously. Work/life balance, health insurance, DEI and training are all an important part of the DMM DNA. (Benefits are dependent on eligibility.)

Benefits:

- DMM pays 100% of the cost for employee medical, dental, and vision premiums, as well as covers 40% of dependent premium costs

- Employer paid life insurance

- A tax-advantaged health savings account (HSA)

- A 401(k) plan that provides employees with automatic enrollment at 3% of your salary with a full employer match of your first 3% contribution, all fully vested

- Paid family leave

Work/Life Balance:

- Open PTO: DMM offers unlimited vacation, 10 sick days & 5 mental health days

- DMM Fridays: Employees have the opportunity to sign off early and kick-start their weekends at 2pm on Fridays

DEI:

- DMM offers DEI specific training focused on preventing discrimination and harassment in the workplace

- ERGs focusing on diverse perspectives across DMM to promote diversity, inclusion, and shared experiences

- Generous donation match to non-profits of interest to our employees

Training:

- Extensive onboarding that includes working with multiple departments to learn the DMM way

- Frequent trainings on the latest tools and trends and how to optimize them for our clients

Company culture you ask? Our company culture is casual, fun, and empowering. There is a lot of room for growth in this role! That’s right, no glass ceiling and room to learn.

Applicants must reside in the United States and be authorized to work in the U.S. This position is limited to U.S.-based employees for payroll and compliance reasons and is not eligible for international remote work.

Digital Media Management is an equal opportunity employer. We work together to create a space that fosters diversity and inclusion across race, color, gender, sexual orientation, gender identity/expression, disability, age, national origin, and veteran status. Our diversity strategy is simple: grow a team of creative, innovative, passionate people from varied backgrounds to produce best-in-class digital campaigns.

Director, Social Analytics

Job Description - Director, Social Analytics

Your Impact

Your Experience

Your Availability

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