Director, Social - Innovative Company

DIRECTOR, SOCIAL

WINGSTOP RESTAURANTS, INC.

ROLE TITLE

Director Social (Organic, Influencer)

ROLE LOCATION

Global Support Center (Dallas) or Remote

TEAM

Marketing

REPORTS TO TITLE

VP, Marketing

☒ FULL-TIME

☐ PART-TIME

40+

HOURS PER WEEK

☐ CONTRACTOR

☐ INTERN

☐ EXEMPT

☐ NONEXEMPT

WHO WE ARE

We’re not in the wing business. We’re in the flavor business. It’s been our mission to Serve the World Flavor since we first opened in 1994, and we’re just getting started. 1997 saw the opening of our first brand partner operated Wingstop location, and by 2002 we had served the world one billion wings. It’s flavor that defines us and has made Wingstop one of the fastest growing brands in the restaurant industry.

Above all else – our success is largely due to our people and our core values, or what we call The Wingstop Way of being entrepreneurial, service-minded, fun and authentic. We believe having a strong people foundation centered on these collective values creates a crave-worthy culture and talented team, as well as ensures our brand is poised for accelerated growth. We all win together.

YOUR IMPACT

We are excited about our next Social Director who will lead our brand-building efforts across Organic and Influencer Marketing at Wingstop. This experienced Social Director will bring forward social vision, cultural insight, define the Organic and Influencer strategy, and execute these to drive the Wingstop Brand.

The ideal candidate will have notable experience on: Social Strategy, Ideation, Content Calendar, Organic Creative, Influencer Strategy and Implementation, Community Management, and Measurement.

This role will work in highly collaborative environment, partnering with Brand, Media, PR, Consumer Insights, Legal and other internal stakeholders. In addition, this role will lead a social team of 3-4 team members.

WHAT YOU'LL DO

EXPERTISE IN ORGANIC SOCIAL AND INFLUENCERS

• Through a strong background in both Organic Social and Influencers, the Social Director will develop and implement the Wingstop Social Strategy, aligning with cross-functional marketing team members.
• Based on cultural, consumer and business insights, this role will oversee the Organic content calendar considering both planned and real-time opportunities to connect with consumers. In addition, this role will develop ideal posting and platform schedules based on analytics and learnings.
• Oversee, develop, and manage Organic creative content across social platforms, especially but not limited to Instagram, Twitter, TikTok, Facebook. Content would be in-house development, UGC, content creator or agency developed.
• Lead, and take part in Community Management of Wingstop organic channels. This requires living the brand and embracing brand tone authentically and responsibly to engage with consumers across platforms. Monitor customer engagement and participate through listening, responding, asking questions, and engaging in conversations with various audiences when needed.
• Drive our Influencer approach and well as Influencer Ideas. Proven track record ideating and finding success with Influencers as a marketing pillar. This includes partner list and negotiations.
• Monitor results of social media efforts in real time, and oversee reporting and optimization. Conduct social media competitive analyses and utilize insights to refine social media activities.
• Provide support and subject matter expertise for social media. Trends, technology, innovation, etc. Fluent or knowledgeable in key tools including Sprinklr, Google Analytics, Brandwatch, etc.

STAYING AHEAD OF CULTURE

• Ability to move at the speed of culture in an agile and collaborative way of working.

THOUGHT LEADER AND COLLABORATOR

• Represent the cultural zeitgeist of our current and future guests. Bring cultural insight and learning to the organization and the marketing work at large. Inform and educate stakeholders on social strategy, activations, and industry trends.
• Ability to develop a point of view and articulate for senior leaders at Wingstop.
• Build a best-in-class social team that can drive innovative thinking, creativity, and the ability to scale.

WHO YOU ARE

HUMBLE: You feel there is always opportunity to further your personal and professional growth. You have a bachelor’s degree and 12+ years in organic/influencer across advertising, marketing, and communications.

HUNGRY: You have ambition and drive to go above and beyond while driving best-in-class marketing at Wingstop. You deliver outstanding strategy, ideas and results time after time. You are proficient in analytics platforms (ie: Google Analytics) and MS Office.

SMART: You have a high degree of emotional intelligence and cultural acumen, and have an exceptional ability to convey strategy and ideas to the most senior levels. With your communication skills, you can gain alignment across various stakeholders.

SERVICE-MINDED: A selfless and dedicated focus on helping others succeed. Consistently prioritizes the needs of colleagues and the organization, willingly offering support and contributing to the overall well-being of the team.

ENTREPRENEURIAL: Takes initiative, a willingness to take calculated risks, and constantly searching for opportunities to improve processes or contribute to new ideas.

A DAY IN THE LIFE

So, what does ‘all in a day’s work’ look like to a Wing Expert in this role? Your day could shape up somewhat like this:

• CREATIVITY: Creative energy and leadership around ideating for never-been-done-before marketing ideas, creating breakthrough social content, bringing forward cultural or social trends, and expressing or exchanging ideas with partners.

• COMMUNITY: Continual oversight of our social communities, learning and reacting in real time. Bringing forward the needs of our followers and guests and identifying trends through that learning. Continuing to uphold Wingstop authentic brand voice and responsible approach.

• COLLABORATION: Frequent thought leadership and collaboration with various teams and agencies through meetings and quick catch ups. People-centric and a great leader to direct report, x-functional team members, and agency partners.

BENEFITS

FLAVOR PERKS:

FUN IS THE BEST FLAVOR:

Wingstop provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law.