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Director Social Media & Brand Development | GBS

Job Description - Director Social Media & Brand Development | GBS



H&CO is one of the leading professional services firms providing domestic and international accounting, tax and technology advisory services to domestic and global businesses. With a global presence, we specialize in navigating the complexities of international taxation, helping our clients optimize their cross-border transactions and comply with ever-changing regulations.


 


The Role:


 


The Director of Social Media & Brand Development is responsible for leading the organization's social media strategy and strengthening the overall brand positioning of H&CO in partnership with the Corporate Marketing Team. This role drives digital engagement, enhances brand visibility, and fosters meaningful relationships with leadership, and key internal stakeholders. The Director will develop and execute integrated branding and social media initiatives that support business growth, elevate market presence, and reinforce H&CO's reputation as a trusted industry leader.


Key Responsabilities: 


 


Social Media Strategy & Management 




  • Develop and execute a comprehensive social media strategy aligned with H&CO's business objectives, growth initiatives, and brand positioning.

  • Oversee the planning, creation, publication, and optimization of content across all social media platforms.

  • Manage the social media content calendar, ensuring consistency in messaging, voice, and visual identity.

  • Monitor emerging trends, platform changes, and industry best practices to maximize engagement and reach.


 



Brand Development & Positioning



  • Collaborate with the Corporate Marketing Team to strengthen and evolve H&CO's brand identity and market positioning.

  • Ensure brand consistency across all digital, marketing, and stakeholder communication channels.

  • Develop brand awareness initiatives that enhance visibility and recognition in target markets.

  • Support the creation and implementation of employer branding and thought leadership strategies.


 



 Content & Thought Leadership





  • Partner with business leaders and subject matter experts to create compelling content that showcases H&CO's expertise and value proposition.

  • Develop executive and leadership social media programs to increase visibility and engagement.

  • Promote company initiatives, services, events, and key accomplishments through strategic storytelling.


  • Ensure content aligns with brand standards while addressing audience needs and business priorities.



 



Analytics & Performance Management



  • Establish KPIs and performance benchmarks for social media and brand initiatives.

  • Track, analyze, and communicate campaign effectiveness and return on investment.

  • Utilize analytics tools and market insights to inform strategic decision-making.

  • Continuously optimize campaigns and branding efforts based on performance data.


 





Qualifications




  • Bachelor's degree in Marketing, Communications, Public Relations, Digital Media, Business, or a related field.




  • Master's degree preferred.




Experience




  • 8+ years of progressive experience in social media marketing, digital marketing, brand management, or corporate communications.




  • 3+ years of leadership experience managing brand, marketing, or social media functions.




  • Proven success in developing and executing high-impact social media and brand strategies.




  • Experience working with executive leadership and cross-functional teams.




 


 


We are very proud of our team members and are looking to expand even more. Therefore, we are committed to hiring experienced and highly reliable individuals, who will be an asset to the firm through their work ethic, integrity, and flexibility. We have an open-door policy, as we want to encourage communication and teamwork. 


H&CO, LLP is an equal opportunity employer. Diversity is one of our core values, as such, H&CO, LLP does not discriminate against race, color, religion, sex, sexual orientation, marital status, or any other factor.



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