Director, Software Engineering - Consumer

At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.

ClassPass offers thousands of fitness and wellness experiences worldwide, helping people lead active, balanced lifestyles. Our platform makes discovering and enjoying activities simple, personalized, and joyful—whether it's fitness classes, self-care sessions, a healthy lunch, or a new adventure. Join us in shaping healthier, more vibrant communities around the globe.

The Role You'll Play 

As Director of Software Engineering for Consumer, you'll lead several engineering squads and manage a team of engineering managers responsible for high-impact product and platform initiatives. This is a pivotal role requiring strategic vision, operational excellence, and the ability to scale engineering organizations during a critical growth phase. You'll balance the execution of near-term product initiatives with the architectural decisions that support long-term platform vision. You’ll also help shape how AI advances both our consumer experience and the way our engineering organization operates by identifying high-value opportunities, guiding responsible adoption, and enabling teams to experiment and build with emerging technologies effectively. 

You'll partner closely with our VP of Engineering, product leadership, and cross functional stakeholders to unblock teams and drive measurable impact. Your engineering managers will oversee strong individual contributor teams, so you'll focus on providing strategic direction, coaching your manager-level reports, removing organizational friction, and ensuring your leadership creates an environment where your best engineers do their best work. 

You’ll Spend Time working on:  

• Setting vision and strategy for the consumer engineering organization, including roadmap prioritization, technical architecture decisions, and resource allocation across four engineering teams 


• Building and developing engineering leaders 


• Leading transformative initiatives including a brand-new product launch while also iterating on established platforms  


• Enabling rapid experimentation in growth and community, balancing velocity with code quality and scalability 


• Managing upward effectively with your VP of Engineering and broader leadership team, surfacing risks and opportunities while advocating for your teams' needs 


• Owning cross-team collaboration across consumer surfaces (web, iOS, Android) and backend systems, driving alignment on shared technical decisions 


• Championing engineering excellence through hiring, onboarding, technical standards, and operational best practices across your four teams 


• Driving organizational health, including talent development, manager feedback and support, and culture initiatives that keep your teams engaged and growing 


• Representing consumer engineering within the broader Playlist/ClassPass engineering organization and contributing to org-wide initiatives 

About the right team member: 

You're a mature engineering leader with a track record of scaling engineering organizations within fast-moving consumer companies. You bring strong technical judgment, the ability to manage organizational complexity, and an empathetic approach to developing both engineers and engineering managers. You thrive on building high-trust teams, are comfortable with ambiguity, and can translate business strategy into technical execution. 

You're someone who has managed significant teams and scope but hasn't lost the ability to dive deep into technical conversations. You value ownership and accountability from your teams, and you're skilled at creating clarity in complex situations. You enjoy the interplay between product and engineering, and you're excited to help build consumer platforms that delight millions of users. 

You’ll thrive in this role with experience in:  

• 3+ years leading as a Director or Sr. Engineering Manager with demonstrated success building and scaling engineering organizations managing multiple teams and leaders (not just direct IC management) 


• Significant consumer-facing product experience, ideally with exposure to both web and mobile platforms 


• Building and shipping complex products at scale, with a track record of taking initiatives from concept to launch and optimizing them for impact 


• Hands-on technical depth in backend systems, APIs, mobile development (iOS/Android), or full-stac architectures 


• Shaping and scaling AI-enabled ways of working, including identifying high-leverage opportunities, piloting new workflows, measuring their impact, and driving adoption 


• Experience leading teams across time zones and fostering a remote-first, asynchronous-friendly culture 


• Experience with some amount of organizational ownership beyond pure IC/manager coaching including headcount planning, hiring, cross-team dependency management, technical architecture decisions 


• A growth mindset and comfort with ambiguity 


• Strong communication skills with the ability to connect technical and business perspectives, translate between layers of the organization, and drive alignment across functions 

Technologies You'll Be Working With 

We value adaptability and problem-solving over specific tools, but here's what you'll likely encounter: 

• Backend: Kotlin/Java, AWS (ECS, SQS, RDS), microservices 


• Mobile: Swift/SwiftUI, Android/Jetpack Compose, modern reactive architectures 


• Consumer platforms: Web and mobile frontend frameworks, real-time sync, personalization engines 


• Data & Analytics: Event tracking, Snowflake data warehouse, experimentation platforms 

It is Playlist’s intent to pay all Team Members competitive wages and salaries that are motivational, fair and equitable. The goal of Playlist’s compensation program is to be transparent, attract potential employees, meet the needs of all current employees, and encourage Team Members to stay with our organization. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location.
The base salary range for this position in the United States is $216,000 to $$288,000. The total compensation package for this position may also include a performance bonus, benefits and/or other applicable incentive compensation plans