Director, Strategic Accounts Job ID 2025-9935

Description

WebMD Ignite, a division of WebMD and Internet Brands, is the growth partner for healthcare organizations. We guide people to better health at all stages of their journey, from discovery to recovery. Our combination of leading brands in the industry—including WebMD, Medscape, Krames, PulsePoint, Vitals, The Wellness Network, Mercury Healthcare, and Healthwise—offers comprehensive solutions that engage individuals with timely, relevant messaging that optimizes experiences and outcomes, driving loyalty and lifetime value for our clients. Learn more at WebMDIgnite.com.

• Prospect and Identify Opportunities: Identify and target potential customers through proactive research and lead generation techniques. Develop a deep understanding of the target market and create a robust pipeline of potential clients.
• Engage and Qualify Leads: Initiate contact with leads through various channels, including cold calling, email outreach, social media, and networking. Qualify leads based on their needs, budget, and purchasing authority.
• Build Relationships: Establish and maintain strong relationships with prospects to gain their trust and confidence. Understand their pain points, challenges, and objectives to tailor sales strategies accordingly.
• Sales Presentations: Conduct compelling and persuasive presentations and product demonstrations to educate potential clients about our products or services, emphasizing their value and benefits.
• Negotiation and Closing: Skillfully negotiate contract terms and pricing to secure profitable deals. Close sales and consistently meet or exceed sales quotas.
• Market Insights: Stay up-to-date with industry trends, competitor offerings, and market conditions to adapt sales strategies and maintain a competitive edge.
• Reporting and Documentation: Maintain accurate records of all sales activities, including lead generation, communications, and sales outcomes. 
• Develop the strategies needed to help clients make informed decisions through a consultative sales approach
• Utilize Forecasting and business analytical skills to take advantage of opportunities and to expand relationships
• Build relationships with agency and brand decision makers alike
• Work closely with internal teams to identify key strategies to maximize impact of clients’ campaigns on the WebMD Health Network
• Work closely with Sales Planning group to ensure advertising campaigns performance metrics
• Meeting quarterly and annual sales goals and change sales into revenue

• Bachelor’s degree or equivalent experience required
• 3-5 years sales experience within the digital healthcare space (primarily focused within technology based solutions)
• Ability to multi-task in a fast-paced environment
• Ability to be responsible and results driven
• Solid communication skills
• Excellent organization and documentation skills (MS Word, Excel, PowerPoint, Salesforce)
• Experience with within health system marketing and/or pharmaceutical industry strongly desired; equivalent experience in a highly regulated industry may substitute
• Knowledge of marketing-related creative process
• Extensive client deal-making experience and a desire to aggressively “hunt” and develop new business
• Excels in an entrepreneurial sales environment with only moderate supervision.  Can handle the complexities of managing a territory with support teams.
• Effectively blends the need to be a brand champion, a data expert, and a client consultant in order to maximize territory sales
• Excellent written and verbal skills, professional demeanor, strong work ethic, and enjoys working on a team
• Comfortable selling media solutions including programmatic