Director - Strategic Marketing

Position Summary

We are seeking an accomplished and visionary Director, Strategic Marketing (Market) to lead the development and execution of the market vertical strategy to support the overall business plan and strategic direction of the organization, effectively translating business goals into marketing plans that drive growth and improve customer experience. Through detailed analysis of the market and customer insights, in conjunction with internal capabilities, this role will define where to play and how to win.

Essential Duties and Tasks

To perform this job successfully, an individual must be able to perform each essential job function satisfactorily.  Reasonable accommodation may be provided, upon request, to enable individuals with disabilities to perform the essential functions.

• Define the overall marketing strategy and long-term vision, align the company growth objectives and market opportunities


• Articulate compelling value proposition for core products and solutions, ensuring clear differentiation for owned market.


• Own and manage the full product portfolio strategy, ensuring alignment with the business trends, market trends and customer needs


• Ensure alignment with product development and marketing communication of value messaging across brand, product, and channel strategies to drive customer engagement and conversion


• Oversee lifecycle management of all products in your category, including positioning, messaging, launches, enhancements and phase-outs.


• Lead cross-functional collaboration with sales, product development, and operations to optimize portfolio performance and profitability


• Analyze market data, competitive landscape, and customer insights to inform portfolio prioritization and investment decisions


• Develop and execute go-to-market strategies for new and existing products to drive revenue growth and market share


• Collaborate with sales to align prospecting strategies including prospects where we have key differentiation and the right to win


• Lead the alignment of the go-to-market strategy approach across sales to ensure pipeline opportunities fit the strategic growth needs


• Facilitate monthly cross functional meetings among shareholders on growth priorities, pipeline management, and resource allocation


• Analyze price elasticity, cost inputs, and market trends to inform and establish pricing guidelines to ensure consistency and discipline for owned market/markets.


• Partner cross-functional with sales, finance and product teams to optimize pricing structures and maximize profitability


• Establish KPI and performance metrics to continuously assess and refine product portfolio effectiveness.


• All other duties as assigned.

Qualifications, Education and Experience

• Minimum of 10 years of progressive experience in commercial strategy, business development, sales operations, marketing strategy, market intelligence, corporate strategy, or related commercial leadership roles.


• Bachelor's degree required; MBA or advanced business degree strongly preferred


• Minimum of 5–7 years of experience leading global or multi-regional commercial strategy initiatives and cross-functional teams.


• Demonstrated success developing and executing growth strategies that drive revenue expansion, pipeline generation, market penetration, customer acquisition, and share-of-wallet growth.


• Deep understanding of market segmentation, customer targeting and demand generation in complex B2B environment


• Strong experience in pricing strategy, margin management, and value based selling approaches


• Experience conducting market assessments, competitive intelligence analyses, customer research, and business opportunity evaluations to support strategic decision-making.


• Demonstrated ability to lead complex, cross-functional initiatives involving Sales, Marketing, Product Management, Finance, and regional business leaders.


• Experience developing and implementing performance metrics, analytics, dashboards, and reporting frameworks to measure commercial effectiveness and business outcomes.


• Strong financial and business acumen with the ability to translate data and insights into actionable strategies and measurable results.


• Excellent executive communication, presentation, stakeholder management, and influencing skills.

Key Competencies

Work Environment

Work primarily in a climate controlled indoor environment with minimal safety/health hazard potential. Hearing protection, safety shoes, vision and other protection required when in manufacturing areas.

This role operates in a professional office environment that may have some exposure to a manufacturing environment. Employees are rarely exposed to non-toxic/nuisance smells from chemicals, airborne dust, moving mechanical parts, high noise levels and hot/humid environmental conditions in the manufacturing areas.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

This role routinely involves standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines. Employees are regularly required to stand; walk; use hands/fingers to type, hold, handle, or feel; and reach with hands and arms. The employee is regularly required to talk or hear. The employee must occasionally lift and/or move up to 10 pounds. 

The position requires 25% of travel time.

Other Duties

 Always take ownership, be accountable for your actions, your job and your team. This job description is a tool for you. Other job duties/projects may be assigned to you to meet business needs; this outline is not to be considered a detailed description. Good and reliable attendance, positive attitude and at or above job specific metrics and/or goals will reflect on your annual review.

  Duties, responsibilities, and activities may change at any time with or without notice.

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