Director, TikTok Shop (Omnichannel)

About SuperOrdinary

SuperOrdinary is a growth partner and marketplace expert helping consumer brands scale through social commerce, powered by short-form video and livestream shopping.

Role Overview

The Director, TikTok Shop (Omnichannel) leads the TikTok Shop Team within the Omnichannel P/L for a portfolio of Brands within TikTok Shop accounts, plus shared/fractional resources as needed. This role is accountable for profitable growth, forecasting accuracy, and expense discipline while advising brands on end-to-end TikTok Shop strategy across lifecycle stages (launch to growth to maturity/optimization to turnaround). The Brand Director is the senior escalation point for TTS brands on Omnichannel, aligns cross-functional teams, specifically the Brand Strategists and their Brands(creator/affiliate, live, paid media, operations, finance), and sets the standard for strategic thinking and execution.

Key Responsibilities

1) Team Ownership (Core)

• Works closey with the GM of Omnichannel to the below items
• Set revenue targets and manage delivery against them (retainers, commission structures, service scopes, renewals, and expansion).
• Build and manage monthly and quarterly forecasts, budgets, and variance analyses (actual vs. plan) for both revenue and expenses.
• Control and optimize team expenses, including headcount planning and utilization, contractor/freelancer spend, tools/software, and other operating costs tied to account delivery.
• Improve unit economics by brand and by workstream (affiliate, live, paid media, operations): contribution margin, gross profit, and efficiency metrics.
• Make resourcing tradeoffs to protect delivery quality while meeting profitability targets.

2) TikTok Shop Lifecycle Strategy, GTM Architecture, and Brand Budget Ownership

• Design the end-to-end TikTok Shop strategy by brand lifecycle stage (launch, growth, maturity/optimization, turnaround) with clear KPIs, timelines, and owners.
• Own the brand-level growth plan and the financial plan together: advise on brand budgets and P&L levers (paid media spend, creator/affiliate commissions, sampling/seeding, promos/discounts, live production costs, and operational investments).
• Build business cases and scenario plans (base/upside/downside), recommend budget allocation shifts across levers, and ensure strategy decisions are grounded in ROI and profitability targets.
• Lead multi-quarter roadmaps and GTM plans for launches, tentpoles, and major campaigns; ensure cross-functional alignment and execution discipline.
• Partner with cross-functional leaders to align creator/affiliate, live programming, paid media, and operations into one cohesive plan for each brand.

3) Executive Client Leadership

• SME for all TTS strategy based on Client needs and Targerts – Works closely with Brand strategist to compile full strategies
• Own senior stakeholder relationships for priority accounts; coach Brand Leads on executive presence and relationship management.
• Lead QBRs/MBRs and deliver executive-ready narratives that translate data into clear decisions and next steps.

Proactively manage risk, expectations, and escalations; course-correct quickly when performance, profitability, or renewals are at risk.

4) People Leadership: Manage 3-5 Brand Leads

• Coach and develop Team to strengthen strategic thinking, prioritization, and operational rigor.
• Hold Team accountable for financial outcomes (revenue delivery, cost discipline, forecast accuracy) and client success.
• Recruit, onboard, and retain talent; run performance reviews and support career development and succession planning.

5) Operating System & Scalable Process

• Establish portfolio and team operating cadences (weekly business reviews, experiment logs, post-mortems) and scalable playbooks.
• Partner with internal teams (ads, live, ops, finance) to unblock issues, ensure clean handoffs, and maintain delivery quality.
• Drive adoption and creation of SOPs, documentation, and knowledge sharing across the team.

6) Market & Platform Expertise

• Bring deep market knowledge in relevant categories (beauty, fashion, personal care) and translate consumer, competitive, and cultural insights into commercial strategy.
• Stay ahead of TikTok Shop policies, algorithm shifts, category trends, and best practices; rapidly operationalize changes across your portfolio.
• Be a quick learner who can ramp into new brands, categories, and platform tools with speed and strong judgment.

Qualifications

• 8+ years of experience in e-commerce, social commerce, brand management, consulting, or high-growth agency roles; TikTok Shop experience strongly preferred.
• 3+ years managing managers (or equivalent leadership scope), including performance management and coaching.
• Proven experience revenue and expense management (forecasting, staffing/utilization, variance management).
• Deep category/market knowledge in beauty, fashion, and/or personal care, with strong commercial instincts.
• Strong analytical rigor: KPI diagnosis, funnel analysis, test-and-learn frameworks, and action-oriented insights.
• Exceptional executive communication (written, verbal, decks) and comfort influencing senior stakeholders.
• High ownership, high standards, and low-ego collaboration in a fast-changing environment.
• Plus: strategic consulting experience and/or in-house consumer brand experience (e-commerce, growth, or marketplace roles).

What We Offer

• Competitive base salary ($125,000-$150,000) plus performance-based annual bonus (DOE).
• Medical, dental, and vision benefits.
• 401(k) plan.
• Flexible PTO, paid holidays, and paid sick leave.
• Hybrid work schedule (3 days in office, 2 remote) and a collaborative, high-growth environment.