What Does Success Look Like In This Role?
- Drive Local Growth Strategy – Lead the design and execution of a market-specific growth strategy that delivers results and reflects the needs of the communities we serve.
- Lead with Purpose, Inspire with Results – Mobilize and motivate the Growth team to consistently meet and exceed gross and net census goals while championing our mission every step of the way.
- Develop People, Elevate Teams – Manage hiring, onboarding, training, and coaching for a high-performing team that’s deeply committed to the participant experience and our values.
- Be a Connector in the Community – Build and sustain strong relationships with CBOs, brokers, hospitals, provider groups, and local leaders to fuel our referral pipeline and community trust.
- Strengthen Our Referral Network – Identify, establish, and nurture high-value partnerships that drive quality referrals and create mutual, long-term value.
- Bring Growth to Life Through Marketing – Guide and support marketing initiatives, including grassroots outreach, events, advertising, and collateral that resonate with our communities.
- Monitor Progress, Drive Improvements – Track performance metrics across the growth funnel and lead efforts to optimize processes, improve conversion, and ensure a seamless participant journey.
- Ensure Seamless Transitions – Support strong collaboration between Growth and Enrollment teams, identifying and solving for inefficiencies that impact speed, clarity, or participant satisfaction.
- Optimize for Scalability – Continuously improve tools, workflows, and operations to help your team scale sustainably, flexibly, and efficiently as we grow.
- Collaborate Across Functions – Work closely with clinical, operations, and product teams to align growth initiatives with organizational readiness and capacity.
- Champion Participant Retention – Lead retention efforts by translating participant feedback into actionable experience improvements that reduce disenrollment and increase satisfaction.
- Be a Local Brand Ambassador – Represent myPlace Health at community events, media opportunities, and speaking engagements to expand our visibility and reinforce our brand presence.
- Lead with Compliance at the Core – Ensure all outreach and growth activities meet the highest standards of regulatory compliance with CMS and CA DHCS, while modeling integrity and professionalism.
- Contribute Beyond the Scope – Embrace a leadership mindset that extends beyond defined responsibilities. You may be called upon to support cross-functional initiatives, special projects, or evolving business needs that align with our mission and strategic objectives. Your adaptability and enterprise thinking will be key to our collective success.
What Does An Ideal Candidate Look Like?
- Mission at Your Core – You’re driven by a deep passion to expand access to compassionate, coordinated care for frail elders and disabled older adults—and you see this work as more than a job, it’s a calling.
- Connection to the Model – You have a strong personal or professional connection to the PACE model and understand the life-changing role it plays in the lives of underserved older adults.
- Proven Growth Experience – You bring a successful track record of generating referrals and enrollments in PACE or similar care models (like Medicare Advantage or primary care for seniors), especially those focused on high-risk or vulnerable populations.
- Deep Market Knowledge – You understand the landscape of community-based organizations (CBOs), brokers, and provider groups in Los Angeles—and ideally, you have an established network you’re ready to activate.
- Tech-Enabled Efficiency – You’re an expert-level user of CRM systems and have a knack for identifying process improvements and tech-based solutions that streamline operations and boost team productivity.
- Team Leadership & Development – You’ve successfully led and developed high-performing teams, creating inclusive environments where individuals are coached, empowered, and inspired to grow.
- Operational Rigor – You’re relentlessly detail-oriented with a passion for structure, process improvement, and operational excellence that drives scalable, repeatable outcomes.
- Financial & Data Fluency – You’re comfortable managing budgets and growth KPIs, with a strong grasp of metrics like lead engagement, conversion, velocity, ROI, and CAC—and how to act on them.
- Influence & Communication – You’re a confident and persuasive communicator who builds lasting relationships with internal stakeholders and external partners alike.
- Cultural & Linguistic Competence – You’re ideally bilingual in English and Spanish (or another language spoken in the communities we serve), allowing you to connect authentically and effectively.
- Educational Foundation – A bachelor’s degree is required; a master’s degree is a plus, though your experience, insight, and impact matter most.
- Field-Ready Access – A valid driver’s license, active auto insurance, and consistent access to a reliable vehicle are required for community-based leadership.
The Fine Print
- Hybrid Flexibility, Field-First Presence – This is a hybrid role based in Greater and South Los Angeles. You’ll spend a significant portion of your time in the field—up to 100% travel within our service areas—building relationships, supporting your team, and championing community-based growth.
- Leadership That Shows Up – While the core schedule is Monday through Friday, you’ll bring the flexibility to be available on evenings or weekends as needed to meet program demands, support your team, or represent myPlace Health at key events and engagements.
- Compensation That Reflects Experience & Impact – This role may be hired at the Director or Senior Director level, depending on your experience and demonstrated leadership. Compensation will be thoughtfully aligned with your background, scope of responsibility, and the impact you bring to the role. Bonus eligibility is tied to the achievement of department-wide growth goals—rewarding shared success and meaningful outcomes.