Distribution & Sales Supervisor

Overview

We are looking for a Distribution & Sales Supervisor to oversee and coordinate the delivery and sales activities of Delivery Salespersons (DS) in Kathmandu. The supervisor will be responsible for ensuring timely and accurate distribution, monitoring DS performance, cross-checking delivery documentation, maintaining outlet coverage, and supporting the achievement of sales and distribution targets within the assigned territory.

Key Responsibilities

1. Team Supervision & Daily Operations

• Supervise the daily field activities of Delivery Salespersons (DS), ensuring adherence to assigned routes and visit plans.


• Allocate daily delivery targets and outlet coverage plans based on route size, market potential, and business requirements.


• Conduct morning briefings to communicate daily priorities, sales schemes, product availability, pricing updates, and operational instructions.


• Monitor DS attendance, punctuality, productivity, and field discipline.


• Address performance gaps and take appropriate corrective actions when required.

2. Distribution & Cross-Checking

• Cross-check delivery challans, invoices, and proof-of-delivery records submitted by DS against stock dispatched from the warehouse.


• Verify that products are delivered to the correct outlets in the right quantities and in good condition.


• Investigate and resolve discrepancies related to short delivery, returns, damaged products, or missing documentation.


• Ensure proper handling, storage, and transportation of products in accordance with company SOPs.


• Coordinate with warehouse and logistics teams to ensure proper loading, stock availability, and timely dispatch to DS.

3. Sales Support & Market Execution

• Support DS in achieving sales and distribution targets by identifying growth opportunities, addressing stock-outs, and promoting focus products.


• Ensure proper product visibility, merchandising, displays, price tags, and branding materials at retail outlets.


• Implement trade promotions, sales schemes, and new product launches in coordination with the Area Sales Manager.


• Monitor competitor activities, market trends, retailer feedback, and customer requirements.


• Share market insights and recommendations with management to improve sales and distribution performance.

4. Reporting, Documentation & Compliance

• Consolidate daily and weekly reports from DS covering outlets visited, quantities delivered, returns, collections, and sales performance.


• Submit regular reports to the Area Sales Manager and maintain accurate records of distribution and sales activities.


• Track outlet coverage, delivery performance, productivity, and other relevant KPIs.


• Ensure compliance with company policies, SOPs, applicable laws, proper invoicing, and required documentation.


• Conduct periodic field audits of DS routes and retail outlets to verify data accuracy, product availability, and service quality.

5. Training, Coaching & Performance Management

• Train new DS on delivery procedures, documentation, product knowledge, customer handling, and company standards.


• Provide regular on-field coaching and feedback to improve route planning, time management, selling skills, and retailer relationships.


• Evaluate DS performance against KPIs such as on-time delivery, outlet coverage, sales achievement, productivity, and complaint rate.


• Recommend appropriate incentives, recognition, or corrective actions based on performance.


• Motivate and guide the team while maintaining a positive and productive work environment.


• Resolve field-level conflicts and operational issues effectively.

Requirements & QualificationsEducation

• Minimum +2 (Grade 12) or equivalent.

Experience

• Minimum 1 year of experience in FMCG sales, distribution, delivery supervision, or a related field.


• Experience in tobacco, beverages, FMCG, or other fast-moving consumer goods will be preferred.


• Prior experience working with distributors, dealers, or large FMCG companies will be an advantage.

Commitment

• Must be willing to commit to the role for at least 2 years and demonstrate a long-term interest in growing with the organization.

Skills & Competencies

• Strong understanding of FMCG distribution, route planning, retail execution, and general trade channels.


• Good numerical and analytical skills with the ability to review delivery and sales data and identify performance gaps.


• Strong communication, leadership, team management, and interpersonal skills.


• Basic proficiency in MS Excel/Google Sheets for reporting and data tracking.


• Strong problem-solving and decision-making skills.


• Ability to work under pressure, manage multiple priorities, and resolve field-level issues effectively.


• Good knowledge of Kathmandu's local markets and retail outlets will be an advantage.

Other Requirements

• Valid two-wheeler driving license; own two-wheeler is preferred.


• Willingness to travel extensively within Kathmandu.


• Comfortable working early morning shifts and during weekends or peak business periods when required.

Working Conditions

• Employment Type: Full-time


• Work Type: Field-based supervisory role with significant time spent in the market and on the road.


• Working Hours: 8 hours per day


• Work Location: Kathmandu

Compensation & Benefits

• Salary and allowances will be provided as per company policy.


• Other benefits may include festival bonus, leave, and other benefits as per the organization's HR policy.