District Manager

About General Beverages Sales Co.

General Beverage Sales Co. (GB) is a business-to-business wholesale distributor of wine, distilled spirits, beer, soda, bottled water and non-alcoholic beverages. Established in 1933, GB has been family-owned ever since. We currently operate in all of Wisconsin’s 72 counties as consultants to over 11,000 licensed retail business customers helping them to profitably select, promote, merchandise, and sell consumer products in the beverage category. We proudly employ 900 employees across the State of Wisconsin. Our mission is to be the trusted distributor partner of our suppliers and customers in order to advance our collective beverage business and support the growth of our family of employees.

The District Manager position is responsible for overseeing and mentoring a team of sales consultants to drive revenue growth and achievement of sales objectives. They implement and develop sales strategies, build strong customer relationships and understanding of market and competitive activity, work actively with sales consultants to build their skills and job competencies, and collaborate with upper sales management as well as other departments to help ensure the smooth flow of business.

•  Robust communication and interpersonal skills which build rapport between team members, establish enduring relationships with key customers and suppliers, and support collaboration
•  Keen organizational skills to meet sales priorities and goals
•  Strong capacity to adapt to new challenges, including changing market trends, sales performance expectations, and individual team members’ needs
• Active and supportive coaching abilities, facilitating the success and professional growth of sales team members 
•  Competitive and self-motivated, with a passionate commitment to best- in-class service
•  Acts with honesty and transparency and treats others with respect, dignity and fairness
•  Fosters an inclusive culture, building teams that are collaborative, supportive, open to different perspectives and driven to success and professional growth
•  Minimum of associate or bachelor’s degree or equivalent professional work experience. 
• 3-5 years’ experience as a sales consultant or related sales field, successfully managing accounts
• Knowledge of Microsoft Office and information processing systems
•  Knowledge of the beverage industry and understanding of market trends and customer motivations strongly preferred
•  Ability to reach, twist, bend and move up to 175 lbs. on occasion
•  Must have a reliable vehicle
•  Must possess a valid driver’s license
•  Must pass a pre-employment drug screen

What Can General Beverage Sales Co. Offer YOU?

• Excellent starting Wage.
• Company Paid Life Ins.
• Company Paid Short Term Disability Coverage.
• 2 Health Ins. options.
• Dental Ins.
• Vision Ins.
• FSA and an HSA (with applicable Health Ins option)
• Voluntary coverages such as Life Ins., Short Term Disability Ins., Voluntary Critical Illness coverage, as well as Voluntary Accident coverage.
• 401K with Match/Profit Sharing
• Generous Vacation package.
• Separate generous Sick Time package.
• Lifelong learning opportunities to enhance career growth.
• GREAT PEOPLE, GREAT PRODUCTS, AND A GREAT COMPANY!!

Sales Team Leadership & Development:

· Lead, coach, and develop a team of Sales Consultants to achieve sales targets, strengthen market execution, grow retailer relationships and elevate overall job performance.

· Set clear performance expectations and provide ongoing feedback.

· Conduct weekly sales meetings to review progress on goals, marketing programs, incentives, and execution priorities.

· Facilitate all GB required employee growth conversations with team members (such as Performance Conversations and CNDs).

· Foster a collaborative and positive team environment, promoting open communication and knowledge sharing. 

Sales Strategy, Execution & Market Impact:

· Monitor and follow up on execution of sales strategies, programs, and promotional plans to drive revenue growth across all brands and packages.

· Identify market trends and competitive activity, communicating key insights in a timely manner

Customer & Supplier Relationship Management:

· Build and maintain strong relationships with key customers, internal teams, and supplier partners.

· Conduct regular customer visits and market surveys to measure performance, assess retailer satisfaction, identify growth opportunities, and address concerns effectively.

Performance Analysis & Reporting:

· Track, analyze, and report on key sales metrics, KPIs, and territory trends.

· Identify performance gaps and implement corrective actions to drive results.

· Complete all internal control records, forms, and reports accurately and on time.

Perform other duties as assigned by supervisor.