District Sales Director - Gateway Region YMCA

Description

Cooperates with the Vice President of Membership and Healthy Living in outlining membership acquisition efforts, defining members' needs, measuring membership satisfaction, and assuring staff effectiveness.
Defines sales process that incorporates unity of healthy living and member onboarding.
Personally sells memberships and drives traffic. Makes 30-50 outbound calls per day to prospective members to drive lead generation, appointments and KPIs. Responsible for setting outbound prospecting call targets for the district team.
In collaboration with other executive leaders, establishes sales objectives by forecasting and developing ongoing sales targets for the Association.
Facilitates regular sales training for district membership staff teams to help drive new membership, program participation, and engagement around strategic initiatives.
Monitors and takes action on Quality Improvement opportunities such as new member survey results, in-person tour evaluations, and in-bound call evaluations
Uses Customer Relationship Managers (CRMs) to ensure that an analytical and performance-measurement perspective is integrated fully into the design, implementation and review of all membership acquisition activities. Accountable for Key Performance Indicators (KPI) in pursuit of sales goal achievement.
Trains, coaches and holds the team accountable for lead management and KPIs.
Collaborates with Membership Directors to implement best practice utilization of resources ensuring coverage meets the traffic pattern needs of the branch to drive conversion and new unit sales.
Creates a member-focused culture and models relationship-building skills in all interactions.
Stays informed of the latest industry trends and developments (digital and social media, trade magazines, journals, competition).
Identifies community opportunities for brand awareness, exposure and prospecting.
Develops and strengthens YMCA corporate accounts by working within the local community or corporations, businesses and organizations to position the YMCA as the expert in health/wellness resulting in increased sales.
Ensures that the prospective member experience is based on hospitality, by establishing systems and monitoring adherence to membership policies, procedures, standards and best practices.
Upholds all Association policies, guidelines and protocols and be a professional at all times when interacting with staff, volunteers, members, business professionals and community leaders.
Performs all other duties and responsibilities as assigned.

The YMCA Welcomes a Diverse Workforce

Equal Opportunity Employer M/F/D/V

The Gateway Region YMCA strictly follows a zero tolerance policy regarding child abuse.

Requirements

Bachelor's degree in a related field (public relations, communications, marketing and/or recreation) or equivalent experience preferred.
Five or more years related experience is preferred.
Must possess a mix of relationship-building skills with technical knowledge.
Strong writing and verbal communication skills along with conceptual planning are required.
Must be a self-directed, innovative and creative person.

Full Compensation Package (when applicable):
Health Insurance
Dental and Vision Insurance
403(b) Retirement Savings
Retirement fund of 12% per pay period after 2 years of full time employment
20% Discount on tuition at Missouri Baptist University
Free household membership to YMCA nationwide
Discounts on YMCA programs
Discounts on YMCA Childcare

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