DPRR Senior Communications and Marketing Strategist

Description

The Senior Communications and Marketing Strategist serves as a subject-matter expert for the Army’s Directorate of Prevention, Resilience and Readiness (DPRR), providing communications planning and overseeing the development of marketing campaigns focused on social impact and cause. 

Specifically, this role supports the DPRR Director of Communications and Outreach by developing, managing, implementing, and assessing DPRR program marketing efforts. The Strategist interacts regularly with the client, marketing professionals, and the internal team as a trusted functional advisor.

Duties for Role

• Act as lead in implementing an in-depth, enterprise-level Strategic Marketing Roadmap (SMR) and multimedia campaign for DPRRs programs and services (including, but not limited to Suicide Prevention, Personal Readiness & Resilience, Quality of Life, Sexual Harassment Awareness and Prevention, and Alcohol & Substance Abuse).


• Ensure themes, messages, and desired outcomes of the SMR are synchronized across all channels (including but not limited to paid, earned, and owned media, both print and digital materials and Strategic Communication Plan).


• Establish concepts, directional touchpoints, toolkits, copy and required materials for the successful launch of the campaign.


• Monitor the success of the tactics and recommend decisions based on data to make SMR refinements and develop future SMR phases.


• Manage relationships with external marketing and market research firm and their associated deliverables to ensure that they meet contract obligations.


• Oversee a yearly assessment of DPRR products, including coordination with external SME’s, focus groups, and a user feedback instrument. Draw recommendations for future products and present findings to the client.


• Develop a yearly Strategic Communication Plan to include themes, key messages, talking points, and measures of effectiveness for all DPRR’s target audiences across the directorate’s programs and capabilities.


• May work onsite at client office location in Arlington, VA.


• May include occasional travel.

Qualifications

• Minimum 10 years of experience in planning, developing, executing, and assessing communications and marketing campaigns specifically focused on social impact/cause. Well-versed in the stages of social impact/cause marketing as well as communications and marketing benchmark criteria OR: 


• Minimum of a Master’s degree from an accredited college or university in either mass communication, marketing, advertising, public relations, health communications, or journalism


• Subject matter expertise in print and digital Strategic Communications


• Knowledgeable with Microsoft Office Suite and SharePoint


• Strong work ethic with excellent organizational and inter-personal skills


• Self-starter with demonstrated leadership and team-building capabilities


• Ability to interface with executive-level clients


• Exceptional written and oral communication skills


• Ability to multitask and juggle competing priorities


• May require the ability to obtain a U.S. government security clearance

Location: DC Metro Area

Supervisory role: No