DTC Growth Lead (Shopify)

Own and grow our Shopify DTC business. This role is fully accountable for revenue, profit, and execution across all DTC marketing channels.

This is a hands-on role, not corporate. You will move fast, test constantly, and own results.

Responsibilities

• Run all DTC marketing channels: Google Ads, Meta, TikTok, email, SEO, and on-site conversion

• Drive revenue and profit while maintaining efficiency targets

• Own the full funnel from ad to checkout and continuously improve conversion

• Launch, test, scale, or kill campaigns quickly based on performance

• Manage agencies and VAs and hold them accountable

• Build simple reporting focused on sales and profit

• Own the DTC tech stack and improve systems as needed

• Lead ad creative and copy direction with a performance mindset

• Act as the single point of ownership for DTC performance

Requirements

• Proven experience owning DTC growth (Shopify)

• Strong hands-on experience with paid ads and funnels

• Comfortable being accountable to numbers and P/L

• Fast learner, highly organized, and execution-focused

• Clear communicator who works well with other teams

• Not corporate. Moves fast. Gets things done.