Duality- Head of Marketing

A dynamic and results-driven marketing leader with over 5 years of hands-on experience in driving brand awareness, content marketing, and digital strategy for B2B software organizations. Proven ability to develop and execute innovative marketing campaigns that deliver measurable business results. Expertise in building strong brand identities, and leveraging data-driven insights to maximize ROI. The role is a sole marketer position. We’re looking for a self-driven professional responsible for managing all aspects of a company's marketing activities. Operating independently, the sole marketer develops and executes strategies to promote the company's products or services, build brand awareness, and drive customer engagement. This role requires a broad skill set, strategic thinking, and a hands-on approach to achieve marketing objectives

Responsible for:

● Spearheaded the development of comprehensive marketing strategies that have increased brand awareness and boosted lead generation.

● Develop thought leadership content, including white papers, case studies, and webinars, positioning the company as an innovator.

● Workwith a cross-functional team responsible for content creation, digital campaigns, and performance marketing, ensuring alignment with business goals.

● Leadbranding initiatives that increased brand recall among target audiences.

● Optimize digital marketing channels (SEO, SEM, social media, email marketing) to improve website traffic and engagement metrics

 ● Strategic Brand Development

● Thought Leadership and Industry Positioning

● Content Marketing Strategy

● Leadership and Cross-Functional Collaboration

● B2BMarketing Expertise

● Digital Marketing and Analytics

● DemandGeneration and Lead Nurturing

● Marketing Automation and CRM Integration

The primary focus of this position in the short term will be on content marketing, establishing thought leadership, and building brand awareness