eCommerce and Retail Media Strategist

Direct Agents is looking for an experienced eCommerce and Retail Media Strategist to lead planning, development, and execution of our e-commerce strategy across key agency accounts. 

This New York City based role has a competitive salary range of $85,000 - $95,000, depending on experience, with annual compensation reviews based on performance. Potential bi-annual bonus pay is based on company and individual performance.

KEY RESPONSIBILITIES

• Strategic Planning & Development: Lead the planning, development, and execution of eCommerce strategy across key agency accounts, including Media Planning and Forecasting, Brand Strategy, Product & Launch Strategy, and Inventory Forecasting among others
• Account Team Leadership: Lead a team of client success managers, account analysts, and associates. Ensure client objectives are met through a high performing support team.
• Market Research & Analysis: Proactively gather relevant data on market trends, competitor strategies, and industry developments. Use this knowledge to inform and refine our e-commerce strategy.
• Vendor and Seller Exposure with Retailers: Worked closely with both Seller Central and Vendor relationships, with intimate knowledge of how those systems function.
• Content Management & SEO Expertise: Oversee and strategize on new and existing seller content creation, SEO optimization, and management across platforms. Ensure all content follows Website and Marketplace SEO best practices, improving sessions, unit session percentage, and improving quality score/best seller rankings
• Innovative Strategy Development: Continuously ideate and test out-of-the-box strategies. Collaborate with the team to develop custom solutions that cater to evolving client needs.
• Engagement with Emerging Marketplaces: Lead the methodology and development for emerging marketplace media, ensuring our agency remains a frontrunner in e-commerce expansion efforts.
• Client Relationship Management: Build and maintain strong relationships with key decision-makers across platforms. Ensure strategies align with client objectives and adjust based on feedback.
• Utilize E-commerce Tools: Leverage tools such as Amazon Advertising, Walmart Connect, Roundel, Google Analytics, Helium10 and other platform-specific utilities to optimize our online presence and sales strategies.
• Continuous Learning & Development: Dedicate time to understanding emerging e-commerce strategies, platform evolutions, and anticipating the future direction of the industry.

YOUR BACKGROUND

• 2+ years in e-commerce strategy, preferably with a focus on Owned Commerce (Website, Shopify) Amazon, Walmart, Target. Proven success in developing and executing innovative strategies.
• Strong aptitude for autonomous thought and action, consistently demonstrating the ability to identify challenges, innovate solutions, and navigate complex scenarios without reliance on external guidance.
• Demonstrated expertise in Microsoft Excel and PowerPoint, along with advanced proficiency in Google Sheets and Google Slides, showcasing the ability to analyze complex data sets, craft compelling presentations, and drive data-driven e-commerce strategies.
• Exceptional verbal and written communication skills are vital for effectively engaging with clients, vendors, and internal teams. Must be persuasive, confident, and capable of building rapport.
• Familiarity with platforms such as Google, Meta, Amazon, Walmart, Target, and emerging marketplaces. Comprehensive understanding of e-commerce trends and challenges.
• Experience using a myriad of e-commerce tools, including but not limited to, Amazon Advertising, Walmart Connect, Helium10, JungleScout, and others.
• Demonstrated ability to meet or exceed targets and drive continuous growth. Must be proactive, self-driven with a relentless focus on achieving measurable outcomes.

WHY DIRECT AGENTS

Work-Life Balance

• 4-Day Work Week: Join our innovative pilot program designed for sustained productivity and well-being
• Flexible PTO: Up to 24 days annually based on seniority, plus paid birthdays and volunteer days
• Remote Flexibility: Work from anywhere options based on seniority
• Family Support: Comprehensive paid parental leave and family-friendly policies

Comprehensive Benefits

• Premium Healthcare: Full coverage options including One Medical, KindBody, and mental health support
• Wellness Perks: Citibike membership, fitness reimbursement, and wellness programs
• Community: Dog-friendly office, team events, and an inclusive culture that celebrates diversity
• Modern Tech Setup: MacBook Pro and premium software tools

Innovation & Growth

• AI-Driven Innovation: Harness AI-powered workflows to optimize strategies and drive impactful results
• Future-Forward Tech: Access proprietary tools like Kanopy AI and custom GPTs for advanced marketing solutions
• Career Development: Shape your path through mentorship, training programs, and direct access to leadership
• Industry Impact: Contribute to thought leadership and strategic initiatives that drive agency innovation

Outstanding Environment

• Work with premier brands like Marvel, NBA, and NYSE while maintaining boutique agency creativity
• Direct Agents is proud to be an equal opportunity employer. Join us in shaping the future of digital marketing!