Ecommerce Data Analyst for an DTC E-commerce company (US-Based/remote)

Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.

Our client is a fast-growing DTC e-commerce brand focused on protective gear for action sports, including mountain biking, motocross, and snow sports.

Role Overview:
We are looking for an Ecommerce Data Analyst who can become the CEO's single source of truth for the daily financial health and performance of the business.

Key Responsibilities:

• Own and maintain a daily contribution margin dashboard, incorporating net sales, ad spend, landed COGS, 3PL shipping costs, and creative/media partner fees.
• Analyze break-even ROAS by product and expense structure, including percentage-of-spend versus flat-fee arrangements.
• Analyze creative, offer, and A/B tests and translate results into profit-focused recommendations.
• Evaluate channel attribution and incrementality across Meta Ads, Google Ads, Klaviyo, Shopify, and Triple Whale.
• Identify whether channels and campaigns are generating incremental profit, beyond platform-reported ROAS.
• Provide daily and weekly performance reporting to the CEO and leadership team.
• Translate complex financial and marketing data into clear, actionable recommendations for non-technical stakeholders.
• Work cross-functionally with the CFO, VP of Operations, and CMO to provide the data required for their decision-making.
• Maintain and continuously improve the company's AI-assisted daily performance dashboard.
• Proactively identify opportunities to increase contribution margin, reduce wasted spend, and improve profitability.

• Proven experience in financial/business analysis and reporting for an 8-figure+ DTC or e-commerce business.
• Strong hands-on knowledge of Shopify and QuickBooks Online (QBO).
• Experience analyzing performance across Meta Ads, Google Ads, and Klaviyo.
• Strong understanding of e-commerce attribution, media buying, ROAS, contribution margin, CAC, and profitability.
• Experience with Triple Whale or a comparable e-commerce attribution/analytics platform.
• Strong data analysis and dashboard-building skills, including the ability to leverage AI tools to build, maintain, and improve data systems.
• Ability to work with data from multiple platforms and reconcile discrepancies between sources.
• Strong analytical and problem-solving skills with exceptional attention to detail.
• Ability to clearly explain numbers, methodology, assumptions, and data sources to leadership.
• Highly self-directed and proactive, with a strong focus on finding opportunities to improve business profitability.

Nice to Have

• Experience bridging finance, marketing, and growth analytics.
• Previous experience in a DTC e-commerce business generating $20M–$50M+ annually.
• Experience working directly with a CEO or executive leadership team.
• Experience building financial/performance dashboards from scratch using AI-assisted development or automation tools.

• Remote Working for US Company
• Competitive Salary