E-Commerce Director

SASSO is partnering with one of our clients to identify an experienced E-commerce Director to lead end-to-end online retail strategy and execution for a portfolio of sports equipment and lifestyle brands poised for rapid growth and expansion. This senior-level role will oversee direct-to-consumer e-commerce sales through individual brand websites, leveraging the Shopify platform to deliver exceptional online experiences and drive revenue growth. The ideal candidate brings proven success in scaling D2C e-commerce operations, with additional experience managing sales through major online retailers such as Amazon, Walmart, Target, and DICK’S Sporting Goods and others.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Develop and execute the comprehensive e-commerce strategy for all brands, aligning annual objectives with growth targets and seasonal demand.


• Oversee D2C sales performance on individual brand websites, ensuring best-in-class Shopify store operations, merchandising, and user experience.


• Manage performance across third-party online retail channels, including Amazon, Walmart, Target, and DICK’S and others, optimizing sales strategies to maximize visibility and profitability.


• Influence product assortment, pricing, promotions, and discount strategies based on performance analytics, competitive intelligence, and consumer trends.


• Build and implement playbooks tailored to seasonal and audience-specific campaigns, adapting to market shifts, competitor activity, and real-time data.


• Lead integrated marketing efforts across paid media, creative development, and performance campaigns, ensuring alignment with full-funnel strategies and revenue goals.


• Own the customer acquisition funnel, optimizing Customer Acquisition Cost (CAC) and Return on Ad Spend (ROAS) through strategic management of paid and owned channels.


• Oversee customer engagement programs including email and SMS marketing, loyalty and referral program development, ratings and reviews management, and lifecycle campaigns to increase retention and lifetime value


• Direct influencer and affiliate marketing programs, identifying partnerships that drive reach, engagement, and measurable sales impact.


• Lead conversion rate optimization (CRO) efforts, including A/B testing across Shopify product and landing pages to maximize conversion performance.


• Partner with internal teams, agencies, and vendors to ensure alignment on product launches, promotions, and campaign messaging.


• Manage direct reports, including e-commerce specialists, and coordinate with cross-functional teams to ensure seamless execution.


• Develop and maintain a performance reporting framework for leadership, tracking key metrics including CAC, LTV, ROAS, churn, and conversion rate to inform strategic decisions.


• Monitor emerging technologies, platforms, and trends to identify opportunities for innovation in e-commerce operations.

QUALIFICATIONS

Education and Experience:

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.


• 7+ years of e-commerce leadership experience, ideally in sports, consumer goods, or related industries.


• Proven track record of delivering measurable revenue growth in multi-brand D2C environments.


• Required: Hands-on expertise with the Shopify platform, including store setup, management, and optimization.


• Preferred: Experience managing online sales through Amazon, Walmart, Target, DICK’S Sporting Goods, and other major retail platforms.


• Strong financial acumen with experience in P&L management, forecasting, and performance analysis.


• Exceptional leadership skills with the ability to motivate cross-functional teams and manage external vendors.


• Strong communication, negotiation, and relationship-building abilities.
  
  

Behavioral Competencies:

• Strategic thinking and business acumen


• Data-driven decision making


• Leadership and team development


• Market analysis and competitive insight


• Digital channel optimization


• Strong collaboration and partnership skills


• Agility and adaptability in a fast-paced environment

WORK ENVIRONMENT AND PHYSICAL DEMANDS

• This is a hybrid role based in Baton Rouge, LA. Candidates in Louisiana and Texas are encouraged to apply, with the expectation of periodic in-person collaboration to support team integration and strategic alignment.


• Occasional travel may be required for internal or client meetings, engagement events, or project related initiatives.


• Requires extended periods of computer use and virtual meeting participation.