E-Commerce Manager

Title: E-Commerce Manager

Reports to: Director of Production and Supply Chain

Position Type: Full-time, Exempt

Why you'll love it here:

At Los Poblanos, you will discover more than just a job. Join a team that values your contributions, fosters innovation and provides competitive salaries and benefits. Work in one of New Mexico's most inspiring natural and historic settings while taking your career to the next level. Rooted in our mission to preserve this extraordinary property, our core values embrace community, hospitality, empathy, excellence, respect and stewardship—driving an unforgettable guest and employee experience. There are many opportunities to learn, grow and lead with the dynamic teams at our award-winning restaurant, boutique inn, serene spa, stunning event spaces and organic farm. Dive into hand-made artisan products at our production facility and retail locations or go behind the bar at our vibrant tasting rooms in downtown Albuquerque and Santa Fe.

Job Summary:  

The E-Commerce Manager is responsible for leading and scaling Shopify and digital sales channels, with a focus on driving online revenue growth and optimizing the customer journey from discovery through delivery. This role plays a key part in advancing the organization’s digital strategy by managing web content, enhancing user experience, and implementing data-driven initiatives to improve traffic and conversion. The position requires expertise in Shopify management, SEO, web analytics, digital merchandising, and cross-functional collaboration. The E-Commerce Manager applies strategic and hands-on approaches to increase efficiency, strengthen brand presence online, and position the business for long-term growth.

Essential Job Functions:

E-Commerce Strategy & Site Management

• Own the e-commerce sales budget and revenue forecasting—set targets, track performance against KPIs, and adjust strategy to meet or exceed revenue goals.
• Own and operate the Shopify storefront—ensuring all products, content, navigation, and collections are optimized for usability and conversion.
• Develop and execute SEO strategies to boost organic traffic and search visibility.
• Monitor and analyze site performance (Google Analytics, Shopify Reports, etc.) and identify key areas for improvement to maximize revenue and customer engagement.
• Optimize content, metadata, and on-site search to align with SEO best practices.

Digital Merchandising & Content

• Collaborate with marketing and design teams to maintain visually compelling product and landing pages with engaging copy, photography, and promotional banners.
• Regularly update the online store with new product launches, promotions, and inventory changes.
• Manage product categorization and collection strategy for both B2C and B2B channels.

Operations, Inventory & Fulfillment

• Manage the e-commerce budget, including forecasting, tracking expenses, and identifying cost-saving opportunities across operations, tools, and logistics.
• Collaborate closely with the warehouse and fulfillment team to ensure timely, accurate shipping and returns, delivering a seamless customer experience.
• Partner with the warehouse to maintain real-time inventory accuracy, optimize stock levels, and prevent overselling or stockouts.
• Establish and refine processes with the warehouse team to support efficient picking, packing, and order tracking as the business scales.
• Coordinate with customer service to resolve order issues, returns, and escalations quickly and effectively.

Marketing & Customer Growth

• Work closely with the Director of Retail and Brand Strategy to align e-commerce campaigns with overall brand goals and promotions.
• Provide strategic input into email marketing, paid media, and social commerce campaigns.
• Integrate customer feedback and data insights to improve the shopping experience and increase customer lifetime value.

Technology, Tools & Innovation

• Maintain and improve integrations with platforms like ShipStation, email marketing tools, and third-party Shopify apps.
• Coordinate with IT teams or developers to implement new features and troubleshoot site or shipping errors.
• Stay current on e-commerce best practices, conversion optimization techniques, and industry trends.

• 3–5 years of hands-on experience in Shopify store management and digital merchandising.
• Strong understanding of SEO, Google Analytics, and conversion optimization.
• Experience managing D2C and B2B e-commerce operations.
• Proficiency with ShipStation, Shopify apps, and inventory management systems.
• Basic front-end coding knowledge (HTML, CSS) preferred.
• Proven ability to grow and manage digital sales channels.
• Excellent communication, organization, and cross-functional leadership skills.
• Strategic thinker who thrives in a fast-paced, results-oriented environment.
• Bachelor's degree in Business, Marketing, Information Systems, or related field preferred.

This job description is not an exclusive or exhaustive list of all job functions that an employee in this position may be asked to perform from time to time.