E-Commerce Operations Specialist

The E-Commerce Operations Specialist ensures a seamless, high-performing customer experience across all Rylee + Cru Collective digital channels. This role oversees day-to-day site operations, product launches, and performance optimization, connecting data and design to drive growth and efficiency.

Working collaboratively with the e-commerce, marketing, and creative teams, this position bridges technology and storytelling - ensuring every product, page, and campaign delivers a polished, intuitive, and conversion-driven experience.

Key Responsibilities

Site Operations & Launch Execution

• Manage all product and collection launches across web and app, ensuring accuracy of SKUs, copy, and imagery.
• Oversee homepage, navigation, and promotional updates to support new drops and campaigns.
• Conduct QA on product pages for content accuracy, SEO readiness, and mobile optimization.
• Maintain site architecture and linking to enhance discovery and conversion.
• Support expansion into emerging digital channels, marketplaces, and app-based sales.

Landing Page & Performance Optimization

• Build, test, and optimize landing pages for new campaigns, product drops, and paid marketing initiatives.
• Partner with marketing, retention, and creative teams to align messaging, tracking, and performance goals.
• Use A/B testing, heatmapping, and personalization tools to enhance UX and drive conversion.
• Analyze performance outcomes and recommend improvements for future site and campaign updates.

Tech Stack & Experience Optimization

• Returns & Re-sell: Streamline reverse-logistics and resale programs to improve retention and sustainability.
• Customer Experience: Ensure seamless post-purchase flows, CX widgets, and AI-driven support opportunities
• Analytics & Heatmapping: Monitor on-site behavior to identify friction points and growth opportunities.
• Personalization & Traffic Analysis: Leverage behavioral and identity data to tailor on-site experiences.
• Reviews & UGC: Manage integrations showcasing authentic customer feedback and social proof.
• Merchandising Tools: Optimize filtering, sorting, and product recommendations to improve navigation.
• Checkout Optimization: Test and improve checkout flow, delivery estimates, gifting, and upsell programs.
• Customer Programs: Support loyalty, cashback, and referral experiences in coordination with retention marketing.

Data, Insights & Reporting

• Monitor and analyze site and app KPIs including traffic, conversion, AOV, bounce rate, and site speed.
• Produce recurring dashboards and communicate insights to e-commerce and marketing leadership.
• Track testing outcomes and seasonal trends to inform UX and merchandising decisions.
• Partner with paid, retention, and creative teams to assess how site changes affect funnel performance.

Cross-Channel Partnership & Optimization

• Collaborate with marketing, retention, and performance teams to align campaign goals and landing experiences.
• Ensure traffic sources and content are trackable, consistent, and conversion-optimized.
• Share data-driven insights that influence creative direction, merchandising priorities, and campaign planning.

Key Stakeholders

• Director of E-Commerce (Jenna Navarro): E-commerce strategy, operational oversight, and reporting alignment
• Head of Marketing (Madeline Johnson): Seasonal launch + campaign collaboration and content alignment
• Retention Marketing Manager (Yvonne Chew): Loyalty, email/SMS, and retention coordination
• Digital Asset Manager + Creative Team: Asset accuracy, imagery updates, and visual consistency

• 3–5 years of experience in e-commerce operations, merchandising, or digital marketing (Shopify experience required).
• Familiarity with GA4, Triple Whale, A/B testing platforms preferred.
• Experience with marketplace management (Amazon Seller Central or similar) a plus.
• Strong analytical skills — comfortable translating data into actionable recommendations.
• Excellent organizational and project management abilities; thrives in a fast-paced, cross-functional environment.
• A proactive problem solver with strong attention to detail and an ownership mindset.

• Competitive salary

• Opportunity to work with a growing and passionate team
• Employee discounts across all Rylee + Cru Collective brands
• Additional Benefits: Health insurance plan, PTO policy, and 401K options