E-Commerce Sales Specialist

The E-Commerce Sales Specialist is responsible for growing customer adoption and revenue across the company's digital commerce channels. This role serves as the day-to-day commercial owner of e-commerce—acquiring and onboarding customers, enabling digital purchasing, optimizing the company storefront, and supporting e-commerce growth through channel partners and connected commerce. 

The Specialist works cross-functionally with Sales, Product Management, Marketing, IT, Customer Data, external channel partners, and customers to improve the digital buying experience and grow e-commerce sales. 

Key Responsibilities 

Customer Acquisition & Enablement — 40% 

• Identify e-commerce opportunities within existing accounts and acquire new digital customers. 
• Introduce customers to the platform and drive adoption. 
• Coordinate account validation, establish users and credentials, and resolve access issues. 
• Train customers on search, ordering, reordering, and available digital tools. 
• Guide customers through first purchase and encourage repeat utilization. 
• Re-engage inactive digital customers and identify barriers to adoption. 
• Coordinate digital account activity with the broader Sales organization. 
• Triage, qualify, and hand-off in-bound digital activity and leads for the Sales and Marketing groups. 

Digital Sales Growth — 20% 

• Drive e-commerce revenue through customer acquisition, adoption, and repeat purchasing. 
• Monitor digital sales, customer activity, and purchasing behavior. 
• Identify opportunities to increase purchase frequency, product penetration, and digital share of customer spending. 
• Develop targeted activities to move appropriate customers and transactions online. 
• Track and communicate e-commerce performance, opportunities, and trends. 

Digital Merchandising & Storefront Optimization — 20% 

• Execute day-to-day merchandising and commercial presentation of the company e-commerce storefront. 
• Ensure appropriate products are published, categorized, and effectively presented. 
• Program and optimize product search, related products, substitutes, accessories, and cross-sell recommendations. 
• Monitor search behavior, navigation, and other indicators of customer friction. 
• Coordinate product information needs and gaps with Product Management. 
• Coordinate promotions and supporting content with Marketing. 
• Recommend improvements that make products easier to find, evaluate, and purchase. 

Channel Partner & Connected Commerce — 10% 

• Support e-commerce growth through distributor and channel partner websites. 
• Coordinate with channel partner e-commerce teams to onboard, merchandise, optimize, and sell company products on their digital storefronts. 
• Facilitate the transfer of information and data from internal sources to digital channel partners as requested. 
• Identify opportunities to improve product visibility, search placement, content, and digital sales through partner websites. 
• Support future PunchOut and connected-commerce implementations with customers. 
• Coordinate customer requirements, testing, training, launch, and adoption of storefronts within customer purchasing systems. 

Platform Coordination & Improvement — 10% 

• Serve as the business-side liaison between customers and internal teams supporting e-commerce. 
• Coordinate with leadership and cross-functional teams on platform functionality, integrations, APIs, and technical issues. 
• Coordinate with customer data teams on account validation, setup, and customer records. 
• Translate customer feedback and business needs into platform improvement recommendations. 
• Work with IT and development resources to define, test, and implement enhancements. 
• Coordinate customer communication and training for new features, rollouts, and improvements. 
• Additional marketing and digital tasks as assigned. 

Key Performance Measures 

• E-commerce revenue and growth across company and partner digital channels. 
• Customer accounts onboarded and users/contacts activated. 
• Active digital purchasing accounts and existing-customer adoption. 
• Net-new digital customers. 
• Repeat purchasing and platform utilization. 
• Digital merchandising and search effectiveness. 
• Channel partner e-commerce activation and product visibility. 
• Successful launch and adoption of PunchOut and connected-commerce customers. 

 Qualifications 

• Experience in industrial, manufacturing, or distribution environments is a plus. 
• Strong organizational and cross-functional coordination skills. 
• Ability to interpret sales and customer behavior data and turn insights into action. 
• Comfortable working hands-on within digital platforms and learning new technologies. 
• Strong customer-facing, sales, communication, and training skills. 
• Familiarity with digital catalog software, PIM systems, and DAM systems is beneficial. 
• Experience with CRM and marketing platforms such as Salesforce, HubSpot, and Klaviyo is a plus. 
• Familiarity with PunchOut or similar connected-commerce solutions preferred. 
• Hands-on experience with BigCommerce B2B Edition and/or HawkSearch strongly preferred. 
• Experience with B2B e-commerce platforms, customer portals, digital catalogs, or distributor e-commerce. 
• 2-5 years of experience in e-commerce, digital sales, customer enablement, or a related commercial role. 
• Bachelor's degree in Business, Marketing, Sales, E-Commerce, or related field preferred. 

Working Conditions 

• Full-time position with standard office hours.? 
• Flexibility may be required to support business needs? 
• This position is eligible for Hybrid work? 

TPC Wire & Cable Corp. is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status, or any other protected characteristic.