Ecommerce Site Merchandiser

Since 1992 our mission has been to see premium exquisite teas steaming in the cups of men, women, and children everywhere, and to emphasize a Sip by Sip Rather Than Gulp by Gulp lifestyle. The Republic of Tea offers more than 300 premium teas, herbs, bottled iced teas and nature-inspired sipware. A socially and environmentally responsible business, The Republic of Tea is a family-owned business dedicated to sharing our prosperity by developing products to support worthy philanthropic organizations as well as provide learning and growth opportunities for our Employees internally referred to as Ministers. Join our TEAm and enjoy a collaborative work environment, opportunities to grow your professional network, and become part of the tea revolution!

POSITION SUMMARY:

The Republic of Tea is looking for an Ecommerce Site Merchandiser. This position will be responsible for owning the day-to-day digital experience across republicoftea.com and uptontea.com, ensuring both sites are commercially optimized, operationally accurate, and consistently converting. The Ecommerce Site Merchandiser will manage site merchandising strategy, promotional execution, product catalog management, and overall conversion performance within the Shopify platform.

This role serves as a key partner to the Senior Director of Ecommerce and requires a hands-on, detail-oriented individual who can manage a high volume of site updates with speed and accuracy. The position also requires proactively identifying opportunities to improve conversion, analyzing site performance, and supporting the ongoing evolution of the direct-to-consumer experience.

ESSENTIAL RESPONSIBILITIES:

Site Merchandising, UX & Shopify Management

• Own day-to-day site merchandising across republicoftea.com and uptonTEA.com — including homepage updates, collection page strategy, product sequencing, and landing page execution


• Own site navigation architecture — ensuring menu structure, category hierarchy, and internal linking are intuitive, brand-appropriate, and optimized for discoverability and conversion


• Evaluate and evolve page layouts across key site templates — homepage, PDP, collection pages, cart, and checkout — with a data-informed approach to content hierarchy, visual flow, and CTA placement


• Manage product catalog in Shopify — including SKU setup, collection architecture, taxonomy, product imagery specs, and data accuracy across 350+ SKUs for two brands


• theme updates, app integrations, and site performance enhancements in partnership with IT and platform vendors


• Advocate for enhancements and new feature adoption to deliver best-in-class citizen experiences across ecommerce channels


• Stay informed about industry trends, competitive landscape, and emerging technologies to keep the eCommerce strategy relevant and competitive


• Maintain site compliance with ADA/WCAG accessibility standards


• Monitor and optimize site speed, Core Web Vitals, and mobile performance — escalating technical issues to IT as needed

Promotional & Revenue Execution

• Own execution of the promotional calendar implementing pricing updates, offer activation, campaign launches, and seasonal merchandising with accuracy and on-time delivery


• Ensure promotional content is synchronized accurately across the DTC site and relevant syndicated platforms


• Execute bundling strategies including product bundles, starter kits, and seasonal offers to increase AOV


• Implement and optimize upsell and cross-sell programs across PDP, cart, and post-purchase touchpoints


• Partner with the Senior Director of Ecommerce on promotional strategy and revenue gap closure initiatives

Subscription & Retention Optimization

• Own the subscription experience on-site ensuring the Recharge platform is configured correctly and the consumer journey is optimized for acquisition and retention


• Support subscription-focused landing pages, promotional offers, and churn mitigation tactics in coordination with the Senior Director of Ecommerce


• Monitor subscription performance metrics and surface opportunities to improve activation, retention, and LTV

User Experience, CRO & Performance Analytics

• Own the ongoing UX review process for both brand sites, using Hotjar session recordings, heatmaps, scroll maps, and funnel analysis to identify friction points in the consumer journey and prioritize improvements


• Conduct regular analysis of key consumer pathways, homepage to collection, PDP to cart, cart to checkout and recommend layout, content, or flow changes based on behavioral data


• Track and report on core ecommerce KPIs including conversion rate, AOV, revenue per session, and LTV across both brand sites


• Build and maintain performance dashboards that give the Senior Director of Ecommerce clear, timely visibility into site health and commercial performance


• Partner with the Senior Digital Marketing Specialist to support A/B testing and personalization strategies, translating test results into site improvements


• Benchmark against best-in-class DTC and CPG ecommerce experiences bringing forward-looking UX and merchandising recommendations to the Senior Director of Ecommerce


• Continuously monitor site performance and troubleshoot issues proactively

• Manage on-page SEO execution including meta content, product page optimization, and collection page structure in coordination with the Senior Digital Marketing Specialist who owns SEO strategy


• Ensure product pages and landing pages are structured for search discoverability and aligned to the broader SEO strategy


• Monitor and maintain technical site health as it relates to indexability, structured data, and canonical tag accuracy

Cross-Functional Execution

• Partner with Marketing, Creative, Commerce, IT, and Customer Service to ensure flawless execution of campaigns, product launches, pricing changes, and inventory updates


• QA all site assets (creative, copy, product imagery, and pricing) before publishing


• Manage the online production calendar and ensure on-time delivery of site initiatives


• Coordinate with the Digital Commerce Content & Asset Specialist to ensure product content and digital assets are accurate, current, and properly deployed on site


• Support evaluation and optimization of ecommerce tools, apps, and platform vendors

BASIC QUALIFICATIONS:

• Bachelor's degree in Marketing, Business, Communications, or equivalent experience


• 3–5 years of ecommerce site management experience with hands-on Shopify expertise — Shopify proficiency is required, not preferred


• Demonstrated experience with site merchandising strategy, navigation architecture, and page layout optimization — with a track record of translating UX improvements into measurable commercial outcomes


• Hands-on experience with Hotjar or comparable user behavior platforms — including session recordings, heatmaps, and funnel analysis — with the ability to move from insight to action


• Strong analytical background — comfortable with GA4, Shopify Analytics, and at least one BI or reporting tool


• Demonstrated experience executing promotional campaigns and conversion-driving site initiatives


• Exceptional attention to detail — a track record of high-accuracy execution in a high-volume environment


• Strong project management and cross-functional communication skills


• Ability to balance strategic UX thinking with hands-on execution

PREFERRED QUALIFICATIONS:

• Direct experience with Recharge or a comparable subscription platform


• Familiarity with Shopify Liquid templating and the broader Shopify app ecosystem (Klaviyo, Rebuy, Replo, or similar)


• Experience with upsell, cross-sell, and bundling strategy and execution


• Background in CPG, specialty food & beverage, or premium DTC consumer brands


• Working knowledge of HTML and CSS for basic site edits and troubleshooting


• Experience supporting a site migration or major platform relaunch

COMPETENCIES

• Shopify Mastery — Deep, current expertise in the Shopify platform with a bias toward continuous learning as the ecosystem evolves


• UX Instinct — Reads consumer behavior data fluently and translates it into navigation, layout, and merchandising improvements that move metrics


• Commercial Acuity — Understands how UX and merchandising decisions translate directly to conversion, AOV, and revenue outcomes


• Execution Precision — Delivers high-volume, high-accuracy work consistently and on schedule


• Proactive Ownership — Surfaces UX friction points, conversion gaps, and improvement opportunities without being asked


• Cross-Functional Partnership — Works effectively across Marketing, Creative, IT, and Commerce to deliver seamless site experiences


• Data Fluency — Uses Hotjar, GA4, and platform analytics to inform decisions and communicate impact to leadership

The Republic of Tea is an Equal Opportunity Employer