ED, CRM HCP Marketing and Strategy

Compensation Data

The base salary range for this position is $262,400 to $393,600. The position may be eligible for a role-specific discretionary bonus, relocation assistance, and/or other compensation elements. We continuously review market data and may adjust salary ranges as needed in the future. Actual compensation will be based on job-related factors such as skills, experience, qualifications, and other factors permitted by law. Benefits include medical, dental, and vision coverage, retirement savings opportunities, paid time off, paid holidays, disability and life insurance benefits, and other company-sponsored benefits. For additional information regarding our benefits and Total Rewards offerings, please click here.

Description

As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development, and delivery of our products to our patients and customers. Our global presence provides an opportunity for all employees to collaborate internationally, offering visibility and the opportunity to directly contribute to the company's success. We realize that our strength and competitive advantage lie with our people. We support our employees in several ways to foster a healthy working environment, meaningful work, mobility, networking, and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim's high regard for our employees.

The ED, CRM HCP Marketing and Strategy ensures effective and optimal leadership of the integrated US Marketing strategy and Marketing organization for a priority asset having sufficient scope and complexity. The position holder translates the asset ambition and enterprise decision framework established through the VP-led governance model into the GBP, ICP, positioning, customer engagement and promotion, and annual Marketing plan.  Manages and provides leadership and direction for multiple Marketing disciplines through managers; deploys the associated DP budget; and shapes, integrates and optimizes Marketing strategy and execution. Leads the development and execution of the US marketing strategy across the VicaEmpa indications ensuring a cohesive customer experience and aligned growth strategy. Leads forecastingm annual budget planning, resource allocation, and investment prioritization across indication-specific initiatives. Acts as the primary marketing representatives for VicaEmpa across US and Global stakeholders, ensuring alignment on strategy, messaging, evidence generation and customer engagement priorities.

This role is based on-site at our Ridgefield, CT location with hybrid flexibility of 2-3 days per week on-site. 

Duties & Responsibilities

• Own the integrated US Marketing strategy, including positioning, segmentation, behavioral objectives, customer journeys, GBP, ICP and annual Marketing plan. Align Marketing objectives with asset ambition and provide senior functional recommendations to the VP, US Asset Head and Asset Leadership Team.


• Lead the Marketing organization across HCP, patient/consumer, omnichannel, peer-to-peer, medical education, regional/zone Marketing and related capabilities. Set priorities, clarify roles, recruit and develop talent, and build succession depth.
  
  
  
  • Organizational health and talent development.
  
  
  • Succession depth and capability readiness.
  
  
  • Performance against Marketing team objectives.
  
  
  
  


• Lead customer engagement and promotion. Direct coordinated campaigns, content, promotional platforms, field enablement, agency partners and channel execution while ensuring relevance, consistency, speed, quality and compliance.


• Serve as the senior Marketing member of the Asset Leadership Team. Own Marketing launch readiness and manage dependencies with Sales, Medicine, Value & Access, Patient, Operations, Regulatory, Legal and other functions.


• Integrate market research, analytics, field insights, customer behavior and competitive intelligence into Marketing choices. Establish Marketing KPIs, diagnose performance and recommend or implement corrective action within delegated authority.


• Own deployment and optimization of the associated DP budget and sample allocations within the approved asset investment envelope. Oversee annual Marketing business planning and agency resource allocation.


• Develop US Phase IV, lifecycle and customer evidence recommendations from a Marketing perspective in partnership with Medicine, Value & Access and the VP, US Asset Head. Manage alliance or co-marketing relationships where applicable within the Marketing remit.
  
  
  
  • Quality and relevance of Marketing lifecycle recommendations.
  
  
  • Partner and stakeholder feedback.
  
  
  • Achievement of agreed milestones.
  
  
  
  


• Create a performance-based Marketing culture with clear accountability and urgency. Recruit, hire, coach, develop, motivate, manage and monitor managers and professionals; set expectations; provide feedback; address performance challenges; and complete career and competency planning.

Requirements

• Bachelor’s degree required; MBA preferred.


• Proven strategic and analytical skills with a minimum of ten to twelve (10-12) years of pharmaceutical Sales and Marketing experience or equivalent experience.


• At least 5 years of supervisory experience required.


• Proven successful leadership in US pharmaceutical Marketing, with a track record of developing and executing brand strategy across launch and in-line stages and in-depth knowledge of the US marketplace.


• Demonstrated ability to lead a complex, multi-layer Marketing organization through managers and professional staff, including talent development, performance management and succession planning.


• Expertise in positioning, segmentation, customer journeys, GBP/ICP development, omnichannel strategy, promotion, market research, analytics and metrics-based optimization.


• Experience managing substantial DP, sample, agency and operating budgets and reallocating Marketing resources based on performance and strategic priorities.


• Sound understanding of US payers, channels, discounts, patient access, specialty distribution, regulatory, legal and compliance requirements.


• Demonstrated ability to lead and work in cross-functional teams with Sales, Medicine, Value & Access, Regulatory, Legal, Production, Operations and Global partners while preserving clear functional accountability.


• Strong executive communication, influencing, negotiation, problem-solving and judgment in a complex matrix environment.


• Previous supervisory experience required; history of successful performance required.


• Proficiency in relevant business applications and ability to travel, including overnight travel where required.

Eligibility Requirements:

• Must be legally authorized to work in the United States without restriction


• Must be willing to take a drug test and post-offer physical (if required)


• Must be 18 years of age or older