Editorial and Content Strategy Director

Location

Shift:

Description:

Experience a Mission-Driven Career

NewYork-Presbyterian is one of the nation’s most comprehensive academic health care delivery systems, dedicated to providing the highest quality, most compassionate care to patients in the New York metropolitan area and throughout the globe. In collaboration with two renowned medical schools, Weill Cornell Medicine and Columbia University College of Physicians & Surgeons, NewYork-Presbyterian is consistently recognized as a leader in medical education, ground-breaking research, and innovative, patient-centered clinical care.

Editorial and Content Strategy Director

The Editorial & Content Strategy Director serves as the strategic, creative and operational leader for content across the healthcare system’s editorial website, newsletter, podcast, social media channels and other emerging platforms. This role is responsible for operational management and monitoring of the consumer-facing channels, while ensuring content is purposeful, insight-driven and aligned with broader Marketing and Communications strategy to advance NewYorkPresbyterian’s reputation, brand and growth agenda.  You'll set the vision for how content engages consumers across channels —meeting them where they are with the right content, in the right formats, and at the right moments, translating complex healthcare topics into accessible, engaging content that educates and empowers consumers and strengthens the institution’s reputation.  Ensure that each platform serves a distinct yet connected purpose within the consumer journey and contributes to institutional impact with a focus on brand building and patient growth. This role is responsible for expanding the team’s strengths and equipping them with the skills and frameworks needed to ensure all content aligns with measurable objectives grounded in data and insights. You'll need an understanding of AI -based search strategy and will partner with the Digital team and agencies to ensure content is designed and optimized for impact.  Additionally, you will be responsible for articulating priorities, outcomes, and value to senior leadership.

This is a full time day shift position working 4 days at our Corporate Office in mid-town Manhattan, and the ability for 1 day remote.

Preferred Criteria

• 10+ years of editorial experience in digital media, journalism, healthcare communications, content marketing or related fields

• Proven leadership experience managing editorial teams, guiding talent development, and advancing strategic priorities

• Exceptional writing and editing skills with the ability to simplify complex medical topics

• Ability to balance creativity with strategic thinking in a fast paced environment

Required Criteria

• Bachelor’s degree

Join a healthcare system where employee engagement is at an all-time high. Here we foster a culture of respect, belonging, and inclusion. Enjoy comprehensive and competitive benefits that support you and your family in every aspect of life. Start your life-changing journey today.

Please note that all roles require on-site presence (variable by role). Therefore, all employees should live within a commutable distance to NYP.

NYP will not reimburse for travel expenses.

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• 2024 “Great Place To Work Certified”
• 2024 “America’s Best Large Employers” – Forbes
• 2024 “Best Places to Work in IT” – Computerworld
• 2023 “Best Employers for Women” – Forbes
• 2023 “Workplace Well-being Platinum Winner” – Aetna
• 2023 “America’s Best-In-State Employers” – Forbes
• “Silver HCM Excellence Award for Learning & Development” – Brandon Hall Group

NewYork-Presbyterian Hospital is an equal opportunity employer.

Salary Range:

It all begins with you. Our amazing compensation packages start with competitive base pay and include recognition for your experience, education, and licensure. Then we add our amazing benefits, countless opportunities for personal and professional growth and a dynamic environment that embraces every person. Join our team and discover where amazing works.