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Essential Functions
·Create awareness for the EFFY brand onboard.
·Plan, prepare and host Effy jewelry parties, seminars, raffles, and events for cruise passengers.
·Engage with and enhance guest shopping and overall cruise experience through personal service, surprise and delight.
·Host entertaining and engaging in-store events.
·Communicate the Effy jewelry message and onboard shopping opportunity to guests.
·Execute event/collection scripts verbatim.
·Responsible for in-store event set-up.
·Prepare prizes and GWP for in-store events.
·Enrolling guest models to model jewelry during every event.
·Responsible for freestyle daily inserts, organization and maintenance.
·Prepare marketing collateral (cabin drops, VIP invites, raffle tickets, etc.).
·Uphold overall visual marketing standards and promotion execution.
·Manage remote retail outlet signage (tides, retail islands, etc.).
·Responsible for executing reverse gangway promotions.
·Prepare and execute Effy retail marketing materials, strategy, and plan.
·Deliver cabin drops and coordinate with housekeeping.
·Ensuring onboard sales goals are reached.
·Driving traffic to the onboard Effy jewelry store to maximize revenue.
·Provide the ultimate in customer service before, during, and after the sale.
·Acts as a sales leader; closing sales on the floor, follow‑up appointments, written communication to guests.
·When not presenting, must be opening and closing sales.
·Contribute a minimum of 10% of overall sales per cruise.
·Responsible for executing the Effy appointment strategy.
·Motivating and inspiring the Effy team to deliver an energetic and exceptional guest experience.
·Coaching and ensuring the team understands the cruise journeys and FSD for the upcoming day.
·Run through daily journeys with Effy team during kickoff meetings.
·Ensure alignment with Boutique Manager before information is shared with the team.
·Educating the team on promotional and marketing directives.
·Development of future Effy Ambassador potentials onboard.
·Enlisting support from the team to prepare and execute event strategies.
·Ensuring the team is prepared for each event, understands their roles and where to stand.
·Working with the Boutique Manager, Port & Shopping Guide, and Jewelry Associates to ensure revenue targets are achieved.
·Creating and maintaining productive relationships with Gift Shop leadership and onboard departments.
·Establishing and maintaining cross-promotions and interdepartmental relationships.
·Support for Port & Shopping Guide in regions with HFGM Shopping Program onboard.
·Joint planning and execution of strategies to drive traffic.
·Joint responsibility to submit Cruise Journey.
·Support during The Shopping Talk, D&G, and other seminars (welcome table, during and after events).
·Assist with gangway duties when needed.
·Partake in kick‑off meeting every morning and end‑of‑day meeting.
·Executing and communicating cruise journeys with onboard team.
·Send journeys weekly to Fleet Manager (2 weeks in advance).
·Follow strategies and scripting provided for all events.
·Ensure video/audio is set up 45 minutes prior to events.
·Responsible for event handouts, raffle ticket distribution, and ensuring accuracy of event names/times.
·Executing all company directives.
·Ensuring all administrative duties are supported (collateral preparation & distribution).
·Supporting onboard incentive program (tracking performance, educating team, distributing material).
·Inform HQ of marketing supply needs.
·Tracking of momentum program—Amulets of Adventure.
·Ensure Effy TV programming is active and updated.
·Case movement/changes done nightly with Boutique Manager.
·Support with back‑of‑house duties (printing, cabin drops, target marketing).
·Responsible for creating promotional schedule (rotation for Effy Ambassador & Jewelry Associates).
·Event Types to Support or Host (Effy Ambassador Hosts In‑Store Events; P&S Guide hosts High‑Impact Events):
·Port & Shopping Talk
·Sip and Sail Away
·Diamond & Gemstone Seminar
·Nahla Tanzanite Unveiling
·Ladies’ Night
·Final Call
Qualifications, Education and Attributes
Qualifications
- Ability to host high‑energy presentations and public speaking events.
- Strong sales experience, including closing skills.
- Ability to track metrics, prepare reports, and manage schedules.
- Experience in retail, luxury goods, or jewelry sales is implied.
- Ability to manage events, including technical setup (audio/video).
- Ability to follow scripts, brand guidelines, and corporate marketing directives.
Education
- High School Diploma or General Education degree (GED) or one to three months related experience and/or training; or equivalent combination of education and experience.
Attributes
- High-energy, engaging personality suitable for hosting events.
- Strong leadership skills and ability to motivate teams.
- Excellent communication and interpersonal skills.
- Organization and attention to detail (accuracy in event times, collateral, journeys).
- Ability to multitask and work in a dynamic, fast-paced onboard environment.
- Strong customer service orientation.
- Ability to build and maintain positive relationships with multiple departments.
- Flexibility to assist in diverse tasks (events, sales, back-of-house, gangway).
Physical Requirements
NCL America:
The U.S. Coast Guard (USCG) requires all crew members employed with NCL America aboard the Pride of America to hold a Merchant Mariner Credential (MMC). In order to qualify for a MMC, applicants must demonstrate specific physical abilities necessary to perform shipboard duties per USCG guidelines (COMPDTPUB 16700.4 NVIC 04-8).
Shall have a Body Mass Index (BMI) of 40.0 or less. Blood Pressure as per USCG a maximum 160/100.
NCLH International Flag:
In addition to the above, NCLH requires the following for all crew members for all international flagged ships:
Shall have a Body Mass Index (BMI) of 35.0 or less. Blood Pressure as per USCG a maximum 140/90.
The verifying medical practitioner doubts the applicant’s ability to successfully perform any of the following functions, a suitable practical demonstration is required for those functions. The verifying
medical practitioner, in consultation with any other qualified practitioners he/she deems appropriate, determines whether a practical demonstration is necessary, and whether the applicant is physically competent or not physically competent.
General Movement:
- Is able to maintain a sense of balance without disturbance while walking and standing.
- Is able to climb up and down vertical ladders and stairways.
- Is able to step over a door sill or coming up to 24 inches in height.
- Is able to move through a restricted opening of 24 inches by 24 inches.
- Is able to open and close watertight doors that weigh up to 55 pounds. Must be able to move hands/arms in vertical and horizontal directions, rotate wrists and reach above shoulder height to turn handles.
- Is able to repeatedly lift at least a 55 pound load off the ground, and to carry, push or pull the same load over a long distance (minimum of 150 feet) and up/down multiple staircases over a four hour period.
- Is able to pull an un-charged 1.5 inch diameter, 50’ fire hose with nozzle to full extension, and to lift a charged 1.5 inch diameter fire hose to firefighting position.
- Is physically able to put on a Personal Flotation Devise (PFD) without assistance from another individual.
- Is capable of normal conversation in English.
- Is able to intermittently stand on feet for up to four hours with minimal rest periods.
- Must have no physical limitations that would hinder or prevent the performance of duties.
- Must have no limitation of motion.
Senses:
- Is able to react to visual alarms and instructions.
- Is able to react to audible alarms and instructions.
Vision:
- Ability to adjust focus, depth perception, peripheral vision.
- Distance vision and close vision must be in accordance to ILO: Vision required for ship’s navigation (e.g., chart and nautical publication reference, use of bridge instrumentation and equipment, and identification of aids to navigation)
- Normal Vision required to perform all necessary functions in darkness without compromise
- Color perception must be intact for Deck/Engine Watch standing officers.
- Vision required reading instruments in close proximity, to operate equipment, and to identify systems/components as Necessary.
Upper Body:
- Is able to move their shoulders, elbows & wrists (without disease, injury): bending, extending, move their arms away from the midline of the body, rotating.
- Is able to grasp and manipulate common tools such as wrenches, hammers, screwdrivers and pliers.
- Is able to crouch, kneel and crawl.
- Is able to distinguish differences in texture and temperature by feel.
- Is able to elevate their shoulder joint forward and move his arms away from the midline of the body
- Is able to flex their elbow joint and extend his arm completely.
- Is able to move their wrist completely and able to sustain weights of 55 pounds.
- Is able to move their hand up and down 45 degrees / completely.
- Is able to clench fist, pick up a pin, grasp an object or touch tips of at least 3 fingers with thumb.
- Has distal phalanx of either thumb, distal and middle phalanx of an index, middle, or ring finger of either hand, irrespective of the absence or loss of little finger.
- Do not have Scars and deformities of the fingers or hand that are symptomatic or that impair normal function to such a degree as to interfere with the satisfactory performance of sea duty
- Must not have intrinsic paralysis or weakness, including nerve palsy sufficient to produce physical findings in the hand such as muscle atrophy or weakness.
Lower Body:
- Is able to move their hips, knees & ankles (without disease, injury): bending, extending, move their legs away from the midline of the body, rotating.
- Must not have Plantar fasciitis.
- Must not have loose or foreign bodies within the knee joint.
- Must not have physical findings of an unstable or internally deranged joint.
- Must not have history of uncorrected anterior or posterior cruciate ligament injury.
- Must not have surgical correction of any knee ligaments if symptomatic or unstable.
- Must not have history of congenital dislocation of the hip, osteochondritis of the hip (Legg-Perthes disease), or slipped femoral epiphysis of the hip.
- Must not have hip dislocation within 2 years before joining the ship.
Work Environment & Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions for this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job the employee is regularly required to meet the above physical and health requirements. While performing the duties of this job the employee is regularly required to meet the above physical and health requirements.
This is a minimal description of duties. Other work requirements may be necessary and assigned as business or maritime law dictates.
EQUAL OPPORTUNITY EMPLOYER
It is Norwegian Cruise Line Holding’s policy not to discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, and marital or veteran status.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.