Email Marketing Manager

What You'll Be Responsible For

• Own our email and SMS program from top to bottom using Klaviyo or related tools — including strategy, execution, reporting, and optimization.


• Build and manage automated flows that align with the customer journey — from welcome sequences to win-backs to post-purchase follow-ups.


• Develop advanced segmentation strategies based on seasonality, geography, and lifestyle cohorts, ensuring the right message hits the right audience at the right time.


• Collaborate with creative and brand teams to provide direction on email layout, graphics, and content (you don’t need to be a designer, but it would help).


• Launch growth campaigns that support product drops, promotions, and key brand moments.


• Analyze performance and provide clear reporting on email KPIs — open rates, click-through rates, conversion, LTV, and more.


• Continue to A/B test and iterate subject lines, copy, design, and send times to improve performance.

What We're Looking For

• 3–6 years of hands-on experience with Klaviyo — you're the person others go to with questions.


• Proven track record building high-performing automated flows and campaigns.


• Experience segmenting lists with data-backed logic — especially using behavioral, seasonal, and demographic data.


• Base-level design knowledge (e.g., you know how to brief design needs and tweak in Photoshop/Figma when necessary).


• Strategic thinking paired with a get-it-done attitude.


• Analytical mindset — you can make decisions based on data without getting lost in it.


• A strong understanding of email as a growth lever, not just a box to check.

Why Join Us:

• Competitive salary and benefits.


• Opportunity to work in a dynamic, fast-moving, collaborative environment.


• Access to professional development and growth opportunities.


• Ability to pave your future